Restore the health of your hair with the AROMATICA Quinoa Protein Treatment Mask! Part of AROMATICA's quinoa hair treatment line, this treatment is formulated with 87% naturally derived ingredients. It nourishes the hair with proteins and strengthens damaged hair thanks to the presence of quinoa extract and low molecular weight peptides (LPP). With regular use of this treatment, your hair will feel more elastic and soft, providing it with an ample supply of nutrients. Pracaxi oil, sweet almond oil, and oil extracted from the Adansonia tree seeds, sourced from Madagascar, are heat-resistant and protect hair from harmful UV rays as well as from styling tools such as hair dryers and straighteners.

For maximum benefit, we recommend using it in conjunction with the spray ampoule from the same line: AROMATICA Quinoa Protein Hair Ampoule.

Its formula is dermatologically tested and contains no harmful or irritating ingredients for hair, such as alcohol, parabens, silicones, sulfates, or artificial fragrances.

*160ml

Usage

After washing with shampoo, apply it along the entire length of your hair. Leave it for 5 minutes and then rinse thoroughly with water.

Ingredients

“Magic” Ingredients

quinoa extract, oat, LPP protein, hydrolyzed pea protein

Full Ingredients List

90.2% Natural-derived ingredients

Chenopodium Quinoa Seed Extract, Cetearyl Alcohol, Glycerin, Dipalmitoylethyl Dimonium Chloride, Ethylhexyl Palmitate, Brassicamidopropyl Dimethylamine, Triethylhexanoin, Decyl Cocoate, Behentrimonium Cheloride, Cocos Nucifera Oil, Sorbitan Olivate, Cetearyl Olivate, Adansonia Digitata Seed Oil, Polyglyceryl-10 Laurate, Prunus Amygdalus Dulcis Oil, Cetyl Palmitate, Aqua, Sorbitan Palmitate, Isopropyl Alcohol, Pentaclethra Macroloba Seed Oil, Citric Acid, Polyglyceryl-10 Myristate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Coco-Caprylate/Caprate, 12-Hexanediol, Caprylyl Glycol, Butylene Glycol, Panthenol, Illicium Verum Fruit Extract,
Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Malt Extract, *Lavadula Hybrida Oil, Olus Oil, *Linalool, *Cananga Odorata Flower Oil, Pelargonium Graveolens Flower Oil, Aniba Rosodora Wood Oil, Tamarindus Indica Seed Polysaccharide, Avena Sativa Protein Extract, *Citronellol, *Geraniol,
*Benzyl Benzoate, Tocopherol, Copper Tripeptide-1, Acetyl Hexapeptide-8, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1

Brand

AROMATICA, a pioneer in clean and safe beauty in South Korea, continuously launches safe, healthy, and organic products.
Founded by Jerry Kim, a renowned financier who left behind a previous life of luxury to contribute positively to the community through his achievements in the field of cosmetics.
Kim, who suffered from dry and sensitive skin his whole life, found salvation in plant essences.
He realized that until that moment, every product he had used contained synthetic fragrances and harmful ingredients.
Jerry Kim was one of the first aromatherapists in South Korea in 2004 when he established AROMATICA, which is part of the "Vegan Society."
The uniqueness of this brand lies in the fact that the flowers and plants undergo a boiling process, and the extract is obtained naturally, as perfumes used to be produced.

AROMATICA Rosemary Active V Anti Hair Loss Tonic is a treatment that addresses various concerns such as hair loss, hair damage, and an overly sensitive scalp. The formulation features LPP protein (Lipoma-preferred partner) that enhances elasticity from the root to the tip of the hair. Active V vitamins rejuvenate and "revive" a tired scalp affected by harmful products, pollution, or unfiltered water. Rosemary and cedarwood essential oil provide a deep cleanse for the scalp while offering soothing benefits.
The philosophy behind Korean hair treatments is simple: a healthy scalp equals healthy hair! With this tonic, you will fortify the hair roots and prevent hair loss! Experience voluminous and healthy hair! One notable feature of this product, like all offerings from the brand AROMATICA, is that it allows you to enjoy a session of aromatherapy, relaxing both your body and mind! For optimal results, it is recommended to pair this tonic with the shampoo from the line: AROMATICA Rosemary Active V Anti Hair Loss Shampoo.

This formula is vegan, dermatologically tested, and free from harmful and irritating ingredients such as alcohol, parabens, silicones, sulfates, and artificial fragrances.

*100ml

Usage

Shake the bottle before use and apply it after washing your hair. Spray the tonic close to the scalp for effective distribution. Then, gently massage with your fingertips. It can also be applied to dry hair.

Ingredients

“Magical” Ingredients

Rosemary, a blend of 5 vitamins, a complex of dark-colored nutrients, and herbal tea for scalp care.

Full ingredient list

Aqua, Alcohol Denat, Butylene Glycol, Glyceryl Caprate, Polyglyceryl-2 Laurate, Polyglyceryl-10 Laurate, Polyglyceryl-4 Laurate, Capyly/Capryl Glucoside, Betaine, Menthol, Salicylic Acid, Panthenol, Abies Sibirica Oil, Lavandula Hybrida Oil, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus
Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Allantoin, Ascorbic Acid, Calcium Pantothenate, Dimethyl Sulfone, Saccharomyces Cerevisiae Extract, Caffeine, Maltodextrin, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Hydroxyethylcellulose, Xanthan Gum, Olea Europaea (Olive) Fruit Oil, Biotin, Serenoa Serrulata Fruit Extract, Cucurbita Pepo (Pumpkin) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Hydrolyzed Barley Protein, Hydrolyzed Corn Protein, Hydrolyzed Oat Protein, Hydrolyzed Pea Protein, Hydrolyzed Potato Protein, Hydrolyzed Rice Bran Protein, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Hydrolyzed Sweet Almond Protein, Hydrolyzed Wheat Protein, Gardenia Taitensis Flower, Houttuynia Cordata Extract, Camellia Sinensis Leaf Extract, Glycine Soja (Soybean) Seed Extract, Morus Alba Fruit Extract, Nigella Sativa Seed Extract, Oryza Sativa (Rice) Extract, Perilla Frutescens Leaf Extract, Piper Nigrum (Pepper) Seed Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sesamum Indicum (Sesame) Seed Extract, Solanum Melongena (Eggplant) Fruit Extract, Copper Tripeptide-1, Tocopherol, Acetyl Hexapeptide-8, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Sodium Citrate, Sodium Chloride, Disodium EDTA, 12

AROMATICA Rosemary Dry Shampoo Powder is a dry shampoo in powder form that helps absorb sebum and excess oil at the roots, giving hair a cleaner, fresher appearance with more volume. Rosemary extract complements the formula with antioxidant ingredients, while the fine powder texture disperses easily on the scalp without weighing the hair down.The convenient format makes it ideal for use on days when you don't have time for a full wash or when you want to refresh your hair during the day. Apply directly to the roots, massage gently with your fingers and then comb your hair to distribute the product evenly. The powder helps reduce the appearance of greasiness and restores a fresher, more voluminous look to the hair.It is especially practical for oily scalps and hair, but can be used by anyone looking to extend the freshness of their hair between washes. It does not replace traditional hair washing, but serves as a quick solution.

Its formula is hypoallergenic, dermatologically tested and does not contain harmful or irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrance.

*10g

Usage

Rotate the applicator over the desired area of hair 3-5 times, focusing on the roots. Then, shake off excess powder with your fingertips and style your hair.

Ingredients

The "magic" ingredients

Corn & Rice Starch, Silica, Rosemary Oil, Argan Oil, Biotin, Panthenol

Full ingredient list

Aluminum Starch Octenylsuccinate, Silica, Synthetic Fluorphlogopite, Zea Mays (Corn) Starch, Magnesium Stearate, Rosmarinus Officinalis (Rosemary) Leaf Oil, Argania Spinosa Kernel Oil, Oryza Sativa (Rice) Starch, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamaecyparis Obtusa Leaf Extract, Gossypium Herbaceum (Cotton) Seed Extract, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Water/Aqua, Butylene Glycol, Biotin, Panthenol, 4-Terpineol, Glycerin, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Limonene, Linalool

Brand

AROMATICA, as a pioneer of clean and safe beauty in South Korea, consistently launches safe, healthy and organic products.
Founded by Jerry Kim, a well-known financier who left his previous life of luxury to contribute positively to the community through his achievements in cosmetics.
Kim, someone who had suffered all his life from dry and sensitive skin, found relief in botanical essences.
He realized that up to that point, every product he had used consisted of synthetic fragrances and harmful ingredients.
Jerry Kim was among the first aromatherapists in South Korea in 2004, the year he founded AROMATICA, which is part of the "Vegan Society".
What sets this brand apart is that flowers and plants undergo a decoction (boiling) process, and the extract is obtained naturally, as perfumes were once produced.

Do you feel like you've tried everything but your hair still looks dull and lacks volume? Your search ends here. AROMATICA Rosemary Scalp 3-in-1 Treatment is the ideal solution for hair suffering from: constant styling, coloring, excess oil, pollution, and the use of products with ingredients that dry out and weaken hair.
This is a super-concentrated treatment that addresses multiple issues simultaneously, and with the very first use, it "repairs" the hair, strengthens it, and creates an impermeable protective layer. The formulation infused with sustainable proteins (hydrolyzed proteins from corn, wheat, and soy) deeply nourishes the damaged hair cuticles, transforming them into elastic and healthy strands. Organic argan oil and babassu fruit oil impart a brilliant shine and softness to the hair. The "Fantastic 5" group, consisting of panthenol, caffeine, hyaluronic acid, biotin, and taurine, repairs the damaged scalp barrier and locks in essential moisture. Rosemary soothes irritated skin and enhances blood circulation, leaving the scalp clean and healthy. It is recommended to use it in combination with the shampoo from the same line AROMATICA Rosemary Scalp Scaling Shampoo.

Its formula is vegan, dermatologist-tested, and free from harmful and irritating ingredients for hair, such as: alcohol, parabens, silicones, sulfates, and artificial fragrances.

*160ml

Usage

After rinsing out the shampoo from your hair, apply it throughout the lengths of your hair, from roots to tips. Leave it on for 2-3 minutes and rinse thoroughly.
Tip: It’s more effective if you wear a shower cap after application to help your hair absorb it better!

Ingredients

"Magic" Ingredients

96.3% natural ingredients such as: rosemary and Dead Sea salt from Israel

Full ingredient list

Sodium Chloride (Salt), Sea Salt (Dead Sea salt), Rosmarinus Officinalis Leaf Extract (9.4%), Aqua, Pinus Densiflora Leaf Extract, Sodium Methyl Cocoyl Taurate (Coconut-derived cleanser), Butylene Glycol (Moisturizer), Glycerin (Plant-derived moisturizer), Coco-betaine (Plant-derived cleanser), Lauryl Betaine (Plant-derived cleanser), Xanthan Gum (Protein fermentation moisturizing/thickening agent), *Rosmarinus Officinalis Leaf Oil, Propanediol (Plant-derived moisturizer), Ethylhexylglycerin (Emollient), Menthol (Skin refreshing agent), *Styrax Benzoin Gum (Benzoin oil), *Limonene (Ingredient in Citrus Aurantium Dulcis Peel Oil), Eclipta Prostrata Extract, Disodium EDTA (Stabilizer), Ocimum Basilicum Extract, Origanum Vulgare Leaf Extract, Zingiber Officinale Root Extract, *Citronellol (Ingredient in Pelargonium Graveolens Oil), Chamomilla Recutita Flower Extract, Verbena Officinalis Extract (Baobab oil), *Mentha Viridis Leaf Oil, *Geraniol (Ingredient in Pelargonium Graveolens Oil), *Pelargonium Graveolens Oil (Rose geranium oil), Linalool (Ingredient in Pelargonium Graveolens Oil), Guar Hydroxypropyltrimonium Chloride (Guar-derived hair emollient), *Citrus Aurantium Dulcis Peel Oil
*Naturally found in essential oil(s)

Brand

AROMATICA, as a pioneer of clean and safe beauty in South Korea, continuously introduces products that are safe, healthy, and organic.
Founded by Jerry Kim, a renowned financier who left behind a life of luxury to contribute positively to the community through his accomplishments in the cosmetics field.
Kim, who suffered from dry and sensitive skin his entire life, found salvation in plant essences.
He realized that until that moment, every product he had used contained synthetic fragrances and harmful ingredients.
Jerry Kim was one of the first aromatherapists in South Korea in 2004, the year he founded AROMATICA, which is part

Experience the sensation of a healthy scalp and hair that is elastic and brimming with vitality!
AROMATICA Rosemary Scalp Scaling Shampoo is crafted with a blend of rosemary, pine needles, ginger, basil, and oregano. It gently cleanses the scalp of dandruff while deeply nourishing it. Rosemary and cedarwood essential oils stimulate blood circulation and detoxify the scalp. Biotin (Vitamin B7) and pro-vitamin B5 (panthenol) provide nourishment and lock in moisture for both the scalp and lengths of hair. The unique blend of essential oils alleviates accumulated stress and revitalizes with fresh, positive energy! This shampoo is best used alongside: AROMATICA Rosemary Scalp 3-in-1 Treatment and AROMATICA Rosemary Root Enhancer for optimal results. Suitable for all hair types, its organic formulation makes it perfect for daily use.

The formula is vegan, dermatologist-tested, and free from harmful and irritating ingredients for hair, including: alcohol, parabens, silicones, sulfates, and artificial fragrances.

*400ml/180ml

Usage

Apply a moderate amount to wet hair and scalp. Lather thoroughly and rinse with lukewarm water.

Tip: Avoid very hot water! Rinsing your hair with hot water can irritate the scalp and damage the hair.

Ingredients

"Magic" Ingredients

Rosemary, BHA (Salicylic Acid), biotin, panthenol, caffeine, probiotics, amino acids

Complete Ingredient List

Brand

AROMATICA is a pioneer of clean and safe beauty in South Korea, consistently launching products that are safe, healthy, and organic.
Founded by Jerry Kim, a renowned financier who left his life of luxury to make a positive impact on the community through his achievements in the cosmetics industry.
Kim, who struggled with dry and sensitive skin throughout his life, found relief in plant essences.
He realized that every product he had used up until then contained synthetic fragrances and harmful ingredients.
In 2004, the year he founded AROMATICA, Jerry Kim became one of the first aromatherapists in South Korea, and the brand is proud to be part of the “Vegan Society.”

Feeling tired after a busy day? There’s no need to head to a spa anymore; just release all the stress and negative energies in your body and mind with a warm shower using AROMATICA Serene Lavender & Marjoram Body Wash!
The formula enriched with essential oils of lavender and marjoram will relax you while simultaneously filling you with positive energy. Its gel-like consistency creates bubbles upon contact with water. The healthy oil composition will soften and deeply nourish your skin, providing inner peace through its calming aroma. Suitable for all skin types! For the best results, it is recommended to use it with the matching body lotion, AROMATICA Serene Lavender & Marjoram Body Lotion.

Its formula is vegan, dermatologically tested, and free from harmful and irritating ingredients such as alcohol, parabens, silicones, sulfates, and artificial fragrances.

*300ml

Usage

Take a generous amount and massage it all over your body. Then rinse off with warm water. Follow up by applying the lotion or body oil from the same line.

Ingredients

"Magical" Ingredients

97.6% natural ingredients such as: lavender oil, hybrid lavender oil, marjoram leaf oil.
The oils are extracted naturally by boiling the plant leaves.

Full ingredient list

Brand

AROMATICA, as a pioneer of clean and safe beauty in South Korea, continuously launches safe, healthy, and organic products.
Founded by Jerry Kim, a well-known financier who left behind his previous luxurious life to contribute positively to the community through his achievements in the field of cosmetics.
Kim, who had suffered his entire life from dry and sensitive skin, found solace in plant essences.
He understood that until that moment, every product he had used consisted of synthetic fragrances and harmful ingredients.
Jerry Kim was among the first aromatherapists in South Korea in 2004, the year he founded AROMATICA, which is part of the “Vegan Society.”
The uniqueness of this brand lies in the fact that the flower plants undergo a boiling process, and the extract is obtained naturally, just like perfumes were produced in the past.

It's time to pamper your skin and give yourself a boost of energy and happiness! The AROMATICA Serene Lavender & Marjoram Body Lotion is crafted with 3% organic ingredients and 92.5% naturally derived ingredients. Its formulation features essential lavender oil, known for its calming and relaxing effects on the mind, while essential marjoram oil enhances the skin's natural barrier, safeguarding it from free radicals and external stressors. You'll be delighted by the wonderful scent of this lotion! Additionally, ingredients like shea butter and organic babassu oil improve skin hydration and regeneration, ensuring your skin stays healthy and smooth. Upon application, it provides a refreshing and clean sensation. It glides effortlessly over the skin, leaving no sticky residue. For the best results, it is recommended to use it alongside the cleanser from the same line: AROMATICA Serene Lavender & Marjoram Body Wash.

This formula is vegan and free from harmful or irritating ingredients, including: alcohol, parabens, silicones, sulfates, and artificial fragrances. It is packaged in eco-friendly materials.

Tip: For areas with more dead skin cells, such as cuticles, elbows, and heels, feel free to apply an extra layer for more intensive care.

*300ml

Usage

Apply while your skin is still damp after a shower. Gently massage until fully absorbed. Apply an additional layer to areas with extra dead skin cells, like elbows and heels.

Ingredients

The "magic" ingredients

lavender essential oil, marjoram essential oil

Full ingredient list

Contains 3% organic ingredients and 92.5% naturally derived ingredients.

Aqua, Glycerin (plant-derived moisturizer), Butylene glycol (moisturizer), Ethylhexyl palmitate (plant-derived emollient), Propanediol (plant-derived moisturizer), Caprylic/capric triglyceride (plant-derived emollient), Polyglyceryl-3 methylglucose distearate (plant-derived emulsifier), 1) Butyrospermum parkii (shea) butter, Helianthus annuus (sunflower) seed oil, Triethyl citrate (emollient), Sorbitan stearate (plant-derived emulsifier), Octyldodecanol (plant-derived emollient), Hydroxyethyl urea (moisturizer), Betaine (sugar beet-derived moisturizer), Glyceryl glucoside (plant-derived moisturizer), 1) Orbignya oleifera (babassu) seed oil, Erythritol (glucose-derived moisturizer), Coco-caprylate/caprate (coconut-derived emollient), Cetearyl stearate (plant-derived emulsifier), 1,2-Hexanediol (emollient), 2) Lavandula angustifolia (lavender) oil, 2) Linalool (ingredient in lavender oil), 2) Lavandula hybrida oil, Caprylyl glycol (emollient), Acrylates/C10-30 alkyl acrylate crosspolymer (moisturizing/thickening agent), Illicium verum (star anise) fruit extract, 2) Citrus aurantium bergamia (bergamot) fruit oil, Arginine (amino acid emollient), Xanthan gum (moisturizing/thickening agent derived from protein fermentation), 2) Limonene (ingredient in bergamot oil), 2) Styrax benzoin gum (benzoin oil), 2) Canarium luzonicum (elemi) gum oil, Hydrogenated olive oil unsaponifiables (olive-derived emollient), 2) Geraniol (ingredient in lavender oil), 2) Benzyl benzoate (ingredient in benzoin), 2) Benzyl alcohol (ingredient in benzoin), 2) Origanum majorana (marjoram) leaf oil 1) Organic raw material(s) 2) Naturally occurring in essential oils

Brand

AROMATICA, a pioneer of clean and safe beauty in South Korea, continuously introduces safe, healthy, and organic products.

Do you want to achieve healthy hair growth while keeping your scalp fresh and free from excess oil and sebum? AROMATICA provides the perfect solution with the Tea Tree Purifying line. Included in this line is the AROMATICA Tea Tree Purifying Shampoo, featuring a vegan formula that is free from silicones and sulfates, made solely with natural plant extracts and the patented Purifying Complex ™. This patented ingredient includes tea tree extract to help manage sebum overproduction, ensuring your scalp stays fresh throughout the day. Mint leaf extract delivers a refreshing and soothing effect; burdock extract soothes any scalp irritation; and fenugreek seeds promote blood circulation with their rich multivitamin content. Additionally, this remarkable shampoo highlights two key ingredients: biotin, which helps maintain hair fullness and radiance, and panthenol, which keeps hair hydrated and healthy. For optimal benefits, it is recommended to pair it with the tonic from the line, AROMATICA Tea Tree Purifying Tonic.

The formula is vegan, dermatologically tested, and contains no harmful or irritating ingredients, such as alcohol, parabens, sulfates, silicones, and artificial fragrances.

*400ml/180ml

Usage

Massage a moderate amount into wet hair and scalp. Rinse thoroughly with lukewarm water.

Tip: Avoid using very hot water! Rinsing your hair with excessively hot water can irritate the scalp and damage the hair.

Ingredients

“Magic” Ingredients

Tea tree extract, biotin, panthenol, bhringraj, burdock, mint leaf extract

Full Ingredient List

Melaleuca Alternifolia Leaf Extract, Aqua, Mentha Haplocalix Extract,
Perilla Frutescens Leaf Extract, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl
Isethionate, Eclipta Prostrata Extract, Sodium Cocoamphoacetate, Sodium Methyl
Oleoyl Taurate, Sodium Chloride, 1.2-Hexanediol, Hyssopus Officinalis Extract,
Trigonella Foenum-graecum Seed Extract, Melaleuca Alternifolia Leaf Oil, Caprylyl Glycol, Citric Acid, Lauryl Glucoside, Butylene Glycol, Mentha Piperita Oil, Arctium Lappa Root Extract, Ilicium Verum Fruit Extract, Disodium EDTA, Panthenol,
Polyquaternium-10, Eucalyptus Globulus Leaf Oil, Limonene, Capryloyl Salicylic
Acid, Citrus Limon Peel Oil, Zingiber Officinale Root Extract, Zingiber Officinale Oil, Biotin *Naturally found in essential oil

Brand

AROMATICA, a pioneer of pure and safe beauty in South Korea, consistently launches products that are safe, healthy, and organic.
Founded by Jerry Kim, a well-known financier who left behind a luxurious lifestyle to contribute positively to the community through his achievements in the cosmetics industry.
Kim, who experienced dry and sensitive skin throughout his life, discovered healing through plant essences.
He realized that every product he had used until that point contained synthetic fragrances and harmful ingredients.
In 2004, Jerry Kim became one of the first aromatherapists in South Korea, the same year he founded AROMATICA, which is part of the “Vegan Society.”
The uniqueness of this brand lies in the process of boiling flowers and plants to naturally obtain extracts, similar to how perfumes were traditionally created.

For anyone dealing with dandruff, excess oil, and scalp itching, AROMATICA provides a solution with its tonic: AROMATICA Tea Tree Purifying Tonic, part of the Tea Tree Purifying line. This line boasts a vegan formula, free from silicones and sulfates, and is made exclusively with natural plant extracts. The tonic features tea tree extract to help regulate excess sebum production and keep your scalp feeling fresh all day long. Extracts from mint and basil leaves deliver a refreshing sensation, while rosemary and lavender extracts work to soothe the scalp. For optimal results, it is recommended to use this tonic in conjunction with the shampoo from the line, AROMATICA Tea Tree Purifying Shampoo.

The formula is vegan, dermatologically tested, and free of harmful and irritating ingredients for hair, such as alcohol, parabens, sulfates, silicones, and artificial fragrances. 

*100ml

Usage

Shake the bottle before use. After washing your hair, spray the tonic close to the scalp for thorough distribution. Then, gently massage with your fingertips. It can also be applied to dry hair.

Ingredients

“Magic” Ingredients

Tea tree extract, mint and basil leaf extract, rosemary and lavender extract

Complete Ingredients List

Alcohol, Melaleuca Alternifolia Leaf Extract, Lavandula Angustifolia Extract, Rosmarinus Officinalis Leaf Extract, Mentha Haplocalix Extract, Perilla Frutescens Leaf Extract, Aqua, Mentha Piperita Oil, Menthol, *Melaleuca Alternifolia Leaf Oil, Rosmarinus Officinalis Leaf Oil, Limonene, Linalool, Eugenol Naturally found in essential oils

Brand

AROMATICA, a pioneer of clean and safe beauty in South Korea, continually launches safe, healthy, and organic products.
Founded by Jerry Kim, a well-known financier who transitioned from a life of luxury to positively impact the community through his contributions in the cosmetics field.
Having suffered from dry and sensitive skin all his life, Kim found solace in plant essences.
He realized that until that point, every product he had used contained synthetic fragrances and harmful compounds.
Jerry Kim was one of the first aromatherapists in South Korea in 2004, the same year he established AROMATICA, which is a member of the “Vegan Society.”
What makes this brand unique is that the flowers and plants undergo a brewing process, with extracts obtained naturally, much like traditional perfumery.

ATOPALM Maternity Care Relaxing Leg Cream is a foot cream from the Maternity Care line by the brand ATOPALM! This cream is a quick aid to reduce fatigue and swelling in the legs, providing a refreshing and soothing sensation while enhancing the skin’s elasticity. Its refreshing ingredients have a natural origin, derived from plant extracts, to promote freshness, hydration, and nourishment for the skin of the feet. The consistency of this cream is lightweight and non-greasy, spreading and absorbing easily into the skin. It is especially recommended for women during and after pregnancy, long travels, and physical exercise!

*150ml 

Usage

Use it after showering or whenever needed. Apply a generous amount, starting to massage from the lower part of the leg up to the knee.

Ingredients

"Magic" Ingredients

glycerin, extract of Nephelium longana seeds, oil from Limnanthes alba seeds, panthenol, extract of Ganoderma lucidum (mushroom) stem

Full Ingredients List

Water/Aqua, Butylene Glycol, Glycerin, Cetyl Ethylhexanoate, Cocoglycerides, Pentylene Glycol, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Lecithin, Nephelium Longana Seed Extract, Limnanthes Alba Seed Oil, Erythritol, Ganoderma Lucidum (Mushroom) Stem Extract, Phytosterols, Panthenol, Myristoylpalmitoyl Oxostearamide/Arachamide Mea, Sorbitan Stearate, Cetearyl Alcohol, Glyceryl Stearate, Stearic Acid, Caprylyl Glycol, Carbomer, Arginine, Xanthan Gum, Sodium Acrylates Copolymer, Ethyl Menthane Carboxamide

Brand

The ATOPALM brand was created out of a father's love for his children and a passion for research. With over 10 years of study and research into finding solutions and treatments for sensitive skin, both in children and adults, the ATOPALM brand was born. This brand contributes to protecting and caring for skin health.

If enlarged pores and uneven skin tone are concerns you'd like to address, then it's time to add the newest serum from the KORAL SECRETS collection to your routine: AXIS-Y Dark Spot Correcting Glow Serum. Formulated with 5% niacinamide, this serum will give your skin a radiant look, helping to fade hyperpigmentation, control sebum production, reduce post-acne marks, and minimize the appearance of pores. On the other hand, this ingredient strengthens the skin's protective barrier by creating a lipid layer on the skin that helps retain moisture. Meanwhile, its formulation with squalane helps maintain skin hydration and attract moisture, making it look healthier and more youthful. It is suitable for all skin types, primarily for skin prone to hyperpigmentation, dark spots, and post-acne marks.

Its formula is dermatologist-tested and free of harmful and irritating ingredients such as: parabens, sulfates, silicones, artificial oils, and artificial fragrances.

*50ml

Usage

In the evening, after applying your toner, essence, and/or serum from your routine, spread it over any areas you see fit, until the skin fully absorbs it, avoiding the eye area. If necessary, reapply an additional layer to the problematic areas with spots on the skin.

Ingredients

“Magic” Ingredients

5% niacinamide, squalane

Full Ingredient List

Water, Glycerin, Niacinamide, Sodium Hyaluronate, Propanediol, Erythritol, Butylene Glycol, Squalane, Oryza Sativa (Rice) Bran Extract, Calendula Officinalis Flower Extract, Carica Papaya (Papaya) Fruit Extract, Hippophae Rhamnoides Fruit Extract, Malpighia Glabra (Acerola) Fruit Extract, Polyglyceryl-10 Laurate, Chlorphenesin, Arginine, Ethylhexylglycerin, Carbomer, Glutathione, 1,2-Hexanediol, Hydroxypropyl Cyclodextrin, Disodium EDTA, Hydroxyethylcellulose, Allantoin, Rosmarinus Officinalis (Rosemary) Leaf Oil

Brand

Axis-Y is a relatively new brand in the world of skincare products, but it has gained attention and positive reviews for its commitment to innovation and the use of natural ingredients. Some of their popular products include the "Quinoa One Step Balanced Gel Cleanser,” designed to cleanse and keep the skin hydrated, as well as the “Dark Spot Correcting Glow Serum,” tailored to help reduce dark spots and improve skin tone. The brand focuses on providing effective, high-quality solutions for common skin concerns.

Our skin follows a natural 28-day cycle of cell regeneration and exfoliation, but often this process can be interrupted by dead cells that clog the pores. This clogging can lead to inflammation, a tendency to form blemishes, and a tired appearance. To support this natural cycle and give the skin a fresh boost, Beauty of Joseon presents the BEAUTY OF JOSEON Green Plum Refreshing Toner: AHA + BHA, a lightweight and gentle formula that is highly effective. Inspired by Korean traditions, where plums and mung beans are used to address internal issues and eliminate toxins from the body, this modern toner helps restore the skin's natural glow and balance. Formulated with 25% plum water, this toner helps remove dead skin cells and improve skin texture. Meanwhile, containing 2% mung bean extract (known for its soothing properties), as well as 2% AHA and 0.5% BHA, it helps to deeply cleanse pores and balance sebum production. It is suitable for all skin types, especially for sensitive skin.

Its formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, artificial preservatives, artificial colorants, parabens, mineral oil, and it is cruelty-free.

*150ml

Usage

After cleansing your skin of any impurities with your regular cleanser, apply a generous amount of toner onto a cotton pad or your hands and gently pat it onto your face and neck until fully absorbed. Avoid the area around the eyes and lips. Proceed with the other steps of your skincare routine.

Ingredients

“Magic” Ingredients

25% plum water, 2% mung bean extract, 2% AHA, 0.5% BHA,

Full Ingredient List

Water, Prunus Mume Fruit Water, Dipropylene Glycol, Glycerin, Glycolic Acid, Butylene Glycol, Tromethamine, 1,2-Hexanediol, Hydroxyacetophenone, Salicylic Acid, Ethylhexylglycerin, Vigna Radiata Seed Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Corallina Officinalis Extract, Octyldodeceth-16, Xanthan Gum, C12-14 Pareth-12

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare, aiming to keep their skin very clean and healthy, rather than masking it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described with healthy and radiant complexions. Thus, the brand interprets skincare products that primarily focus on combining the magic of traditional herbs that contain Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

BEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol is your essential serum for soothing the skin. This serum is crafted with traditional ingredients from Korean herbal medicine, known as Hanbang, and is designed to reduce redness and sensitivity. With a low pH of 6.6, it closely aligns with your skin's natural balance. Comprising 76% green tea, it is packed with antioxidants that help manage excess sebum production while softening the skin’s surface and bolstering its protective barrier! Furthermore, it features 2% panthenol (Vitamin B5) for profound hydration. Additionally, the inclusion of centella asiatica extract calms irritated skin and aids in reducing inflammation. But it goes beyond that; this serum also works to diminish dark spots and addresses signs of aging, courtesy of its vitamin C content. Ideal for all skin types, it is especially beneficial for sensitive, acne-prone, and hyperpigmented skin. This product is safe for use during pregnancy.

Its formulation is hypoallergenic, vegan, dermatologist-tested, and free from harmful and irritating substances such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and PEG.

*30ml

How to Use

Apply it after your toner or essence. Take a generous amount in your hands and distribute it over your face, neck, and décolleté until fully absorbed by the skin. Proceed with the next steps of your skincare routine.

Ingredients

Key Ingredients

green tea extract, panthenol

Complete Ingredient List

Camellia Sinensis Leaf Water, Water, Methylpropanediol, Glycerin, Butylene Glycol, Centella Asiatica Extract, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Artemisia Vulgaris Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Theobroma Cacao (Cocoa) Seed Extract, Propolis Extract, Diethoxyethyl Succinate, Betaine, Octanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Polyquaternium-51, Glyceryl Acrylate/Acrylic Acid Copolymer, Sodium Phytate, Dextrin, Tocopherol

Brand

Beauty of Joseon is a skincare brand inspired by the elegance of women during the Korean Joseon Dynasty. During this time, women prioritized skincare to maintain a clean and healthy complexion rather than conceal it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, revered as the encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a distinguished family in 1809. This text describes women with glowing and healthy skin. Thus, the brand creates skincare products that expertly blend the wonders of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern, scientifically-supported ingredients.

In addition to daily care with creams or cleansers, the body’s skin is constantly exposed to the sun’s harmful rays and needs maximum protection every day, so it requires mineral formulations that are ultra-gentle and do not leave a sticky feeling. BEAUTY OF JOSEON Comfort Protection Mineral Body Sun Lotion SPF 40+ PA++++ is a 100% mineral (physical) sunscreen lotion specially formulated for the body, offering very high and immediate protection against UVA and UVB rays. This lotion contains the Korean traditional Hanbang phytocomplex, enriched with azuki extract (red bean) and tea tree leaf water (Tea Tree), which help control oil, soothe irritations, and refresh the skin during hot days. The product also contains moisturizing ingredients that leave the skin soft and nourished, without creating a greasy layer. Due to its mineral and gentle formula, this lotion is completely safe for the whole family to use, including children and people with very sensitive skin!

Its formula is hypoallergenic, dermatologically tested, and does not contain ingredients that are harmful or irritating to the skin, such as: parabens, mineral oils, artificial colorants, ethanol, phenoxyethanol.

*150ml

Usage

Before going outside, apply the sunscreen evenly to the face and all over the body.

Ingredients

The "magic" ingredients

azuki extract (red bean), tea tree leaf water (Tea Tree),

Full ingredient list

Water, Zinc Oxide, Propanediol, Isononyl Isononanoate, Neopentyl Glycol Diheptanoate, Coco-Caprylate/Caprate, Pentylene Glycol, Polymethylsilsesquioxane, Polyglyceryl-3 Distearate, 2,3-Butanediol, Polyhydroxystearic Acid, Triethoxycaprylylsilane, 1,2-Hexanediol, Glyceryl Stearate, Poly C10-30 Alkyl Acrylate, Sodium Polyacryloyldimethyl Taurate, Cetearyl Alcohol, Polyacrylate Crosspolymer-6, Sphingomonas Ferment Extract, Glyceryl Stearate Citrate, Methylpropanediol, Polyether-1, Lactobacillus/Rice Ferment, Panthenol

Brand

BEAUTY OF JOSEON Dynasty Cream is the inaugural product crafted by the BEAUTY OF JOSEON brand, and it continues to be one of the most cherished offerings. Its incredibly rich formulation provides hydration, nourishment, and prevents skin dehydration. This cream's unique composition includes rice bran water, ginseng root water, squalane, niacinamide, and more. Rice bran, derived from milled rice, is known for its exceptional benefits. During the JOSEON dynasty, rice bran water was used as a toner, famously recognized as Beauty Water. It's often referred to as the water of beauty! With a remarkable 29% rice bran water content, this cream is abundant in amino acids, minerals, and vitamin E, which work together to maintain hydrated and healthy skin. Meanwhile, the 5% ginseng root water in the formula revitalizes the skin's radiance through its saponins. Ginseng holds great significance in Korean history, known in the JOSEON dynasty as "Shincho," meaning herb from the gods. Furthermore, the formulation contains 2% squalane, which mimics sebum to help balance oil and moisture by forming a protective barrier against external aggressors. On top of that, the 2% niacinamide aids in reducing the appearance of pores by regulating sebum production. This cream is enriched with ceramides and honey extract, enhancing its exceptional moisturizing capabilities and improving elasticity. Upon application, the cream instantly imparts softness and luminosity to the skin. It is suitable for all skin types.

*50ml/100ml

Usage

In the morning, apply before your sunscreen, and in the evening, after cleansing your skin with a cleanser and applying your toner, essence, and/or serum, take a generous amount and gently massage it onto your skin in circular motions until fully absorbed.

Ingredients

"Magic" Ingredients

rice bran water, honey extract, ceramides, squalane, ginseng root water

Full List of Ingredients

Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women in the Korean Joseon Dynasty. During this era, women emphasized skincare for achieving a clean and healthy complexion rather than masking it with heavy makeup. The beauty secrets of these women were compiled in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty. Written by Yi Bingheogak, a female scholar from a prestigious family in 1809, it describes women with a healthy and radiant complexion. The brand embodies this philosophy by developing skincare products that blend the magic of traditional herbal ingredients containing Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

Oil-based facial cleanser.

The most important step in skincare is cleansing, right? If residues on the skin and sebum are not properly cleaned, they can cause inflammation. An oil cleanser is the first step that helps to cleanse away impurities from the skin. BEAUTY OF JOSEON Ginseng Cleansing Oil is the ideal cleanser for achieving clean and healthy skin. This cleanser is formulated with Glycine Soja oil as a base, which has a light consistency yet is effective in removing dirt, sebum, and makeup residues. This ingredient contains oleic, linoleic, and linolenic acids, which not only cleanse but also provide gentle exfoliation for the skin. It also includes ginseng seed oil, known for its fresh and subtle scent, soothing the skin at the same time. This oil cleanser employs micellar cleansing technology that combines water and oil. Upon contact with the skin, the oil molecules attract and absorb impurities like a magnet, deeply hydrating the skin from within. This cleanser is suitable for all skin types, including sensitive skin.

Its formula is dermatologically tested and free from harmful ingredients for the skin, such as: alcohol, parabens, sulfates, silicones, artificial fragrances, artificial colorants, mineral oil, and animal-derived ingredients.

*210ml

Usage

Take an appropriate amount in dry hands (1-2 pumps) and apply it to dry skin. Gently massage your face in circular motions, including the eye area. Rinse your face with plenty of lukewarm water to remove any residual impurities.

Ingredients

“Magic” Ingredients

soybean oil, ginseng oil

Full ingredient list

Glycine Soja (Soybean) Oil, Cetyl Ethylhexanoate, Sorbeth-30 Tetraoleate, Olea Europaea (Olive) Fruit Oil, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Panax Ginseng Seed Oil, Ethylhexylglycerin, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Amber Powder, Moringa Oleifera Seed Oil, Solanum Melongena (Eggplant) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Bixa Orellana Seed Oil, Panax Ginseng Berry Extract, Panax Ginseng Root Extract, Butylene Glycol, Water, 1,2-Hexanediol

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During this period, women focused heavily on skincare, aiming to maintain very clean and healthy skin rather than covering it with heavy makeup. The key to these women's beauty was recorded in the Gyuhap Chongseo, an esteemed beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar from a prestigious family in 1809. Women were described as having a healthy and radiant complexion in this work. This is how the brand interprets skincare products, primarily blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically proven.

BEAUTY OF JOSEON Ginseng Essence Water is the perfect essence if you want to restore your skin's health! This essence contains 80% ginseng water, focusing on all the wonderful properties of this plant, providing deep hydration and abundant nourishment to the skin. In the Korean JOSEON dynasty, Hwang Jini, known as the most beautiful woman, used ginseng water for her bath. Ginseng is rich in saponins, which not only ensure healthy skin but also increase its elasticity and keep the signs of aging in check. Additionally, this essence contains 2% niacinamide, which helps fade dark spots, minimize pores, and offers a radiant glow to the skin's surface. This essence is safe for use during pregnancy.

Its formula is dermatologically tested and does not contain harmful and irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrances, or essential oils.

*150ml

How to Use

After cleansing your skin with your routine cleanser and applying toner, take a generous amount of the essence and spread it over your face and neck until the skin has fully absorbed it. Continue with the next steps of your routine. It is recommended to use it in the morning and evening.

Ingredients

"Magic" Ingredients

ginseng root extract water, niacinamide

Full Ingredient List

Panax Ginseng Root Water, Butylene Glycol, Glycerin, Propanediol, Niacinamide, 1,2-Hexanediol, Water, Hydroxyacetophenone, Glyceryl Glucoside, Xanthan Gum, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Adenosine, Panax Ginseng Callus Culture Extract, Theobroma Cacao (Cocoa) Extract, Dextrin, Glucose, Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Sodium Hyaluronate, Ethylhexylglycerin, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare to keep their skin very clean and healthy, rather than covering it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having a healthy and radiant complexion. This is how the brand interprets its skincare products, which primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

BEAUTY OF JOSEON Ginseng Moist Sun Serum SPF50+ PA++++ is the most unique product to join the "KORAL SECRETS" collection! This lightweight “SPF-Serum,” enriched with 30% ginseng extract, enhances the skin's protective barrier. Known as a SUPERFOOD, this ingredient is beneficial for both body and skin care. It specifically targets fine lines and wrinkles with intensity. Additionally, the 2% niacinamide content brightens the skin, helping to minimize the appearance of pores and regulate sebum production. The surfactant-free, capsule-type serum absorbs into the skin in a moist and refreshing way, providing complete protection against UV rays. Its light, jelly-like texture is quickly absorbed, making it ideal for all skin types. In terms of sun protection, this cream boasts an SPF of 50+, blocking 98% of UVB rays and offering PA++++ (extremely high UVA protection, as per Korean regulations). Suitable for all skin types.

Its formula has been dermatologist-tested and is free from harmful ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, and artificial oils.

*50ml

Usage

Apply in the morning as the last step of your routine. Use it on your face, neck, décolletage, and any other body areas you consider necessary. Reapply every 2 hours to maintain the protective effect. Before each application, cleanse the surface of the product with a tissue. Double cleansing (an oil cleanser followed by a water-based cleanser) is recommended to remove SPF filter residues from the sunscreen.

Ingredients

“Magic” Ingredients

30% ginseng extract, 2% niacinamide

Complete List of Ingredients

Water, Panax Ginseng Root Extract, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol, Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Niacinamide, Phenethyl Benzoate, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf/Stem Extract, Silica, Methylpropanediol, Olea Europaea (Olive) Fruit Oil, Amyris Balsamifera Bark Oil, Angelica Archangelica Root Oil, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Jasminum Officinale (Jasmine) Oil, Panax Ginseng Root Extract, Isoamyl p-Methoxycinnamate, Polysilicone-15, Polymethylsilsesquioxane, 1,2-Hexanediol, Dibutyl Lauroyl Glutamide, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Hydroxyacetophenone, Adenosine, Glycerin, Butylene Glycol, Ethyl Hexanediol, Tocopherol, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women from this Dynasty emphasized skincare to maintain clean and healthy skin, rather than masking it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, authored by Yi Bingheogak, a female scholar born into a prestigious family in 1809, which detailed how women were described as having a healthy and radiant complexion. Hence, the brand interprets skincare products that predominantly combine the magic of traditional herbs encompassing Hanbang (traditional Korean herbal).