BEAUTY OF JOSEON Rice Wonderland Holiday Set is a special set, not only for its attractive packaging but also for the selection of the brand's most beloved products. In addition to best-selling products, the set also includes a practical mirror, ideal for taking everywhere. The set contains:

BEAUTY OF JOSEON Glow Replenishing Rice Milk

An innovative toner that brings the tradition of rice bran water into a modern formula. Formulated with dual layers, one for deep hydration and the other for sebum control, this toner helps to balance the skin. Rice bran, rich in amino acids, minerals, and vitamin E, provides nourishment and moisture, while the powder prevents pore blockage. Suitable for all skin types, especially for mature skin and for reducing hyperpigmentation.

*150ml

BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide

This serum contains 60% propolis, which has antibacterial, anti-inflammatory, and regenerative properties, soothing the skin and speeding up its healing. 2% niacinamide helps to fade spots and minimize pores, while antioxidant-rich turmeric strengthens the skin's protective barrier. With a pH of 6.3 and a clean formula, it is suitable for all skin types, especially for acne-prone skin and hyperpigmentation. Safe for use during pregnancy.

*30ml

BEAUTY OF JOSEON Ground Rice And Honey Glow Mask

Contains ground rice, rice bran extract, and rice hull powder, which soften and nourish the skin. Natural ingredients combine with 5% pure honey, known for its moisturizing and soothing properties, and Kaolin, a gentle clay that cleanses pores and removes impurities. This mask provides a triple effect: it deeply hydrates, removes dead cells through gentle exfoliation, and improves the skin's natural barrier. The antioxidants in the formula protect against external factors and help achieve an even skin tone. After use, the skin feels soft, fresh, and revitalized, with reduced redness and irritation.

*150ml

BEAUTY OF JOSEON Relief Sun: Relief Sun Aqua Fresh SPF50+ PA++++

This cream contains 30% rice water and vitamin B5 (panthenol), providing deep hydration and freshness for the skin. Meanwhile, carefully selected other ingredients, such as Silica for oil control, hyaluronic acid for moisture retention, ceramides for strengthening the skin barrier, and ferulic acid for antioxidant protection, enhance the effectiveness and safety of this sunscreen. It is suitable for all skin types, especially oily skin.

*50ml

Usage

BEAUTY OF JOSEON Glow Replenishing Rice Milk

After cleansing your skin with your regular cleanser and applying the toner, take a generous amount of essence and spread it on your face and neck until fully absorbed. Continue

Our skin follows a natural 28-day cycle of cell regeneration and exfoliation, but often this process can be interrupted by dead cells that clog the pores. This clogging can lead to inflammation, a tendency to form blemishes, and a tired appearance. To support this natural cycle and give the skin a fresh boost, Beauty of Joseon presents the BEAUTY OF JOSEON Green Plum Refreshing Toner: AHA + BHA, a lightweight and gentle formula that is highly effective. Inspired by Korean traditions, where plums and mung beans are used to address internal issues and eliminate toxins from the body, this modern toner helps restore the skin's natural glow and balance. Formulated with 25% plum water, this toner helps remove dead skin cells and improve skin texture. Meanwhile, containing 2% mung bean extract (known for its soothing properties), as well as 2% AHA and 0.5% BHA, it helps to deeply cleanse pores and balance sebum production. It is suitable for all skin types, especially for sensitive skin.

Its formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, artificial preservatives, artificial colorants, parabens, mineral oil, and it is cruelty-free.

*150ml

Usage

After cleansing your skin of any impurities with your regular cleanser, apply a generous amount of toner onto a cotton pad or your hands and gently pat it onto your face and neck until fully absorbed. Avoid the area around the eyes and lips. Proceed with the other steps of your skincare routine.

Ingredients

“Magic” Ingredients

25% plum water, 2% mung bean extract, 2% AHA, 0.5% BHA,

Full Ingredient List

Water, Prunus Mume Fruit Water, Dipropylene Glycol, Glycerin, Glycolic Acid, Butylene Glycol, Tromethamine, 1,2-Hexanediol, Hydroxyacetophenone, Salicylic Acid, Ethylhexylglycerin, Vigna Radiata Seed Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Corallina Officinalis Extract, Octyldodeceth-16, Xanthan Gum, C12-14 Pareth-12

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare, aiming to keep their skin very clean and healthy, rather than masking it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described with healthy and radiant complexions. Thus, the brand interprets skincare products that primarily focus on combining the magic of traditional herbs that contain Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

The BEAUTY OF JOSEON Ground Rice and Honey Glow Mask is a complete treatment for healthy, glowing skin. Its formula contains ground rice, rice bran extract, and rice husk powder, which soften and nourish the skin. Natural ingredients are combined with 5% pure honey, known for its moisturizing and soothing properties, along with Kaolin, a gentle clay that cleanses pores and removes impurities. This mask offers a triple effect: it deeply hydrates, gently exfoliates dead skin cells, and improves the skin's natural barrier. The antioxidants in the formula protect against external factors and help achieve an even skin tone. After use, the skin feels soft, fresh, and rejuvenated, with reduced redness and irritation. The mask is ideal for anyone seeking a clean, calm, and radiant complexion.

*150ml

Usage

After cleansing your skin of any impurities with your usual cleanser, take a generous amount of the mask and apply it to your face and neck. Leave it on for 10-60 minutes. Then rinse thoroughly with plenty of water, removing any residue. Continue with the other steps of your routine.

Ingredients

"Magical" Ingredients

ground rice, rice bran extract, rice husk powder, 5% pure honey, Kaolin

Full Ingredient List

Water, Kaolin, Honey, Glycerin, Propanediol, Dipropylene Glycol, Oryza Sativa (Rice) Hull Powder, Isononyl Isononanoate, 1,2-Hexanediol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Glyceryl Stearate, Oryza Sativa (Rice) Bran, Bentonite, Palmitic Acid, Stearic Acid, Hydroxyacetophenone, Behenyl Alcohol, Cellulose, Zea Mays (Corn) Starch, Ethylhexylglycerin, Xanthan Gum, Potassium Cetyl Phosphate, Oryza Sativa (Rice) Lees Extract, Polyacrylate-13, Hydrogenated Polyisobutene, Sodium Phytate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate, Oryza Sativa (Rice) Extract, Menthyl Lactate, Honey Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Korean Dynasty. During that time, women of this dynasty focused heavily on skincare to keep their skin clean and healthy, rather than covering it with heavy makeup. The secret to the beauty of these women was documented in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having healthy and radiant complexions. This is how the brand interprets skincare products, focusing primarily on combining the magic of traditional herbs that contain Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

For those who adore BEAUTY OF JOSEON Relief Sun: Rice + Probiotics SPF50+ PA++++ but seek a lighter and fresher formula, BEAUTY OF JOSEON Relief Sun: Aqua Fresh SPF50+ PA++++ is the ideal choice. Its formula contains 30% rice water and vitamin B5 (panthenol), providing deep hydration and freshness to the skin. Meanwhile, carefully selected additional ingredients like Silica for oil control, hyaluronic acid for moisture retention, ceramides to strengthen the skin barrier and ferulic acid for antioxidant protection enhance the effectiveness and safety of this sunscreen. The lightweight, watery consistency of the cream makes it perfect for those who prefer a fresh and light experience on the skin, leaving a natural glow without the feeling of heaviness. Suitable for all skin types, especially oily skin. This product is non-comedogenic, safe for use during pregnancy, and for individuals with fungal acne.

Its formula is dermatologically tested and does not contain harmful ingredients for the skin such as: alcohol, parabens, silicones, sulfates, artificial fragrances, artificial oils.

*50ml

Usage

Use in the morning as the final step of your routine. Apply on your face, neck, décolletage, and any other areas of the body you deem necessary. Reapply every 2 hours if you wish to maintain the protective effect. Before each application, clean the surface of the product with a towel. To remove residual SPF filters from the sunscreen, double cleansing (oil cleanser followed by water-based cleanser) is recommended.

Ingredients

"Magical" Ingredients

30% rice water, vitamin B5 (panthenol), Silica, ferulic acid, ceramides

Full Ingredient List

Water, Oryza Sativa (Rice) Seed Water, Dibutyl Adipate, Butyloctyl Salicylate, Ethylhexyl Triazone, Drometrizole Trisiloxane, Polyglyceryl-3 Distearate, Terephthalylidene Dicamphor Sulfonic Acid, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Tromethamine, 1,2-Hexanediol, Panthenol, Pentylene Glycol, Glyceryl Stearate, Silica, Caprylyl Methicone, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Propanediol, Potassium Cetyl Phosphate, Poly C10-30 Alkyl Acrylate, Methylpropanediol, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Xanthan Gum, Glycerin, Polyether-1, Avena Sativa (Oat) Kernel Extract, Cynara Scolymus (Artichoke) Leaf Extract, Polyquaternium-51, Camellia Sinensis Leaf Water, Hydrogenated Lecithin, Beta-Glucan, Biosaccharide Gum-1, Inositol, Tocopherol, Ferulic Acid, Oryza Sativa (Rice) Bran Oil, Citric Acid, Ceramide NP, Phytosphingosine, Sodium Hyaluronate, Rice Amino Acids, Rice SH-Oligopeptide-1

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Dynasty of Korea. During that time, women from this dynasty focused greatly on skincare, aiming to keep their skin clean and healthy without covering it with heavy makeup. The beauty secret of these women was recorded in the Gyuhap Chongseo, which is considered the encyclopedia of beauty of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described with a healthy and radiant complexion. Thus, the brand interprets skincare products, primarily focusing on combining the magic of traditional herbs containing Hanbang (traditional Korean herbal medicine), united with modern ingredients scientifically supported.

During the Joseon dynasty, rice bran water, or migamsu, was an ancient secret of the Korean royal women for maintaining youthful and radiant skin! BEAUTY OF JOSEON Glow Replenishing Rice Milk brings this tradition into a modern form for all of us! This toner features an innovative two-layer formula: a moisture layer that provides deep hydration and a powder layer that controls sebum. The rice bran, rich in amino acids, minerals, and vitamin E, helps keep the skin hydrated and healthy. On the other hand, the powder balances the oil-moisture levels, keeping sebum in check to prevent pore blockage. Suitable for all skin types, especially mature skin and for combating hyperpigmentation.

Its formula is dermatologist-tested and does not contain harmful or irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrance, essential oils.

*140ml

Usage

After cleansing your skin with your routine cleanser and applying the toner, take a generous amount of the essence and spread it onto your face and neck until fully absorbed by the skin. Continue with the other steps of your routine. It is recommended to use it in the morning and evening.

Ingredients

"Magic" Ingredients

Rice Extract

Full List of Ingredients

Water, Methylpropanediol, Propanediol, 1,2-Hexanediol, Glycerin, Glycereth-26, Polymethyl Methacrylate, Oryza Sativa (Rice) Extract, Coptis Japonica Root Extract, Ulmus Davidiana Root Extract, Amaranthus Caudatus Seed Extract, Ficus Carica (Fig) Fruit Extract, Centella Asiatica Extract, Theobroma Cacao (Cocoa) Seed Extract, Hydrogenated Lecithin, Sodium Hyaluronate, Panthenol, Hydroxyethyl Urea, Aluminum Chlorohydrate, Butylene Glycol, Microcrystalline Cellulose, Sodium Citrate, Kaolin, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Citric Acid, Dextrin, Ceramide NP, Tocopherol, Rice Amino Acids

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During this time, women from this dynasty focused heavily on skincare, aiming to keep their skin very clean and healthy, rather than covering it with heavy makeup. The beauty secrets of these women were recorded in the Gyuhap Chongseo, which is considered the encyclopedia of beauty from the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having healthy and radiant complexions. Thus, the brand interprets skincare products which primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern scientifically-backed ingredients.

BEAUTY OF JOSEON Ginseng Moist Sun Serum SPF50+ PA++++ is the most unique product to join the "KORAL SECRETS" collection! This lightweight “SPF-Serum,” enriched with 30% ginseng extract, enhances the skin's protective barrier. Known as a SUPERFOOD, this ingredient is beneficial for both body and skin care. It specifically targets fine lines and wrinkles with intensity. Additionally, the 2% niacinamide content brightens the skin, helping to minimize the appearance of pores and regulate sebum production. The surfactant-free, capsule-type serum absorbs into the skin in a moist and refreshing way, providing complete protection against UV rays. Its light, jelly-like texture is quickly absorbed, making it ideal for all skin types. In terms of sun protection, this cream boasts an SPF of 50+, blocking 98% of UVB rays and offering PA++++ (extremely high UVA protection, as per Korean regulations). Suitable for all skin types.

Its formula has been dermatologist-tested and is free from harmful ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, and artificial oils.

*50ml

Usage

Apply in the morning as the last step of your routine. Use it on your face, neck, décolletage, and any other body areas you consider necessary. Reapply every 2 hours to maintain the protective effect. Before each application, cleanse the surface of the product with a tissue. Double cleansing (an oil cleanser followed by a water-based cleanser) is recommended to remove SPF filter residues from the sunscreen.

Ingredients

“Magic” Ingredients

30% ginseng extract, 2% niacinamide

Complete List of Ingredients

Water, Panax Ginseng Root Extract, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol, Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Niacinamide, Phenethyl Benzoate, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf/Stem Extract, Silica, Methylpropanediol, Olea Europaea (Olive) Fruit Oil, Amyris Balsamifera Bark Oil, Angelica Archangelica Root Oil, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Jasminum Officinale (Jasmine) Oil, Panax Ginseng Root Extract, Isoamyl p-Methoxycinnamate, Polysilicone-15, Polymethylsilsesquioxane, 1,2-Hexanediol, Dibutyl Lauroyl Glutamide, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Hydroxyacetophenone, Adenosine, Glycerin, Butylene Glycol, Ethyl Hexanediol, Tocopherol, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women from this Dynasty emphasized skincare to maintain clean and healthy skin, rather than masking it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, authored by Yi Bingheogak, a female scholar born into a prestigious family in 1809, which detailed how women were described as having a healthy and radiant complexion. Hence, the brand interprets skincare products that predominantly combine the magic of traditional herbs encompassing Hanbang (traditional Korean herbal).

Pores are the pathways through which sebum exits our skin. When excess sebum and dead skin cells build up in these pathways, it can lead to enlarged pores. That’s why at "KORAL SECRETS," we've created the highly adored Red Bean Refreshing Pore Mask from the BOJ brand, a fantastic exfoliator. This innovative product harnesses key ingredients from the Earth, specifically red beans, which have been treasured throughout history, along with kaolin (KAY-uh-lin), a clay mineral with the chemical formula Al 2 Si 2 O 5 (OH) 4. Red beans have been an essential ingredient in Korean culture and skincare. During the Joseon era, women who prioritized skincare used mung beans and ground red beans as facial cleansers. Together with kaolin, these ingredients help to minimize open pores and serve as a natural exfoliant, promoting a smoother skin texture. Additionally, the gentle clay's moisturizing formula absorbs excess sebum and eliminates dead skin cells without causing dryness, leaving your skin feeling refreshed and soothed.

The formula is dermatologically tested and free from harmful or irritating ingredients for the skin, such as alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*140ml

Usage

After cleansing your skin with your regular cleanser, apply the mask to dry skin, focusing on areas with enlarged pores. Leave the mask on for 10-15 minutes. Then, gently massage your skin in circular motions with warm water to remove any remnants. Avoid the eye and lip areas. Proceed with the other steps in your routine.

Ingredients

“Magic” Ingredients

Red beans and kaolin

Full ingredient list

Phaseolus angularis seed extract, glycerin, kaolin, caprylic/capric triglyceride, 1,2-hexanediol, phaseolus angularis seed powder, hectorite, cetyl alcohol, glyceryl stearate se, sorbitan olivate, cetearyl olivate, ultramarines, pyrus communis (pear) fruit extract, ethylhexylglycerin, sodium acrylate/sodium acryloyldimethyl taurate copolymer, hedera helix (ivy) leaf/stem extract, water, polyisobutene, pyrus malus (apple) leaf extract, fragaria chiloensis (strawberry) fruit extract, ci 77491, caprylyl/capryl glucoside, sorbitan oleate, triethoxycaprylylsilane

Brand

Beauty of Joseon is a skincare brand inspired by the beauty traditions of women during the Korean Joseon Dynasty. During this time, women focused on achieving clean and healthy skin rather than masking it with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, often regarded as the beauty encyclopedia of the Joseon Dynasty, authored by Yi Bingheogak, a prominent female scholar born into a noble family in 1809, who described women as having a healthy and glowing complexion. Thus, the brand aims to create skincare products that beautifully blend the secrets of traditional plants from Hanbang (traditional Korean herbal medicine) with modern ingredients backed by science.

When looking for a cleansing product, it's vital to ensure it offers superior cleansing capabilities without compromising the skin barrier. Enter the Green Plum Refreshing Cleanser from our beloved brand, "Beauty Of Joseon." This facial cleanser features plant-based extracts from plum seeds and mung beans, formulated with a mildly acidic profile that guarantees a thorough cleanse without harming your skin's natural barrier. According to Donguibogam (a 1613 publication on traditional Korean medicine), plums are sour, non-toxic, and not only help lower body temperature, but also alleviate thirst and revitalize muscles and pulse. Moreover, plums are packed with organic acids and vitamins, being a long-standing herbal ingredient. This cleanser's formulation includes 3% mung seed extract along with red beans and rice bran from the Joseon dynasty, effectively exfoliating the skin by eliminating dead skin cells and excess sebum. Furthermore, the saponins in mung beans help retain essential moisture and fortify the skin barrier. The gel formula effectively preserves the skin's natural moisture without inducing irritation or dryness.

Its formula is dermatologically tested and free from harmful skin ingredients, including: alcohol, parabens, sulfates, silicones, artificial fragrances, artificial colors, mineral oil, and animal-derived ingredients.

*100ml

Usage

Wet your face with lukewarm water and apply a small amount of the cleanser. Lather in your hands and massage onto your skin in circular motions. Rinse your face thoroughly with water.

Ingredients

“Key” Ingredients

Plum, 3% mung seed extract, red beans, and rice bran

Complete Ingredient List

Water, Prunus Mume Fruit Water, Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-hexanediol, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women from the Joseon Dynasty in Korea. During this era, women emphasized skincare to maintain clean and healthy skin instead of relying on heavy makeup. The beauty secrets of these women were documented in Gyuhap Chongseo, a beauty encyclopedia of the Joseon Dynasty penned by Yi Bingheogak, a female scholar from a prestigious family in 1809, where women were depicted as possessing clear and radiant complexions. Therefore, the brand creates skincare products that focus on blending the wonder of traditional herbal ingredients infused with Hanbang (traditional Korean herbal medicine) with modern, scientifically-backed elements.

The beloved brand BEAUTY OF JOSEON, in collaboration with the renowned cosmetic chemist Ramón, has developed this cream by meticulously adhering to the BOJ brand's modern Hanbang skincare philosophy. Formulated with the "magic ingredient" Artemisia Capillaris, or Mugwort, this cream helps to safeguard the skin barrier from external aggressors and free radicals. Mugwort has been a key component in Eastern medicine throughout history and has been utilized as a therapeutic remedy for reducing body temperature since ancient times. It is rich in vitamins A and C, along with various minerals that nourish and soothe the skin. The silica powder content absorbs excess sebum throughout the day, creating a matte layer on the skin for a smooth, soft feel without greasiness. Its stick format allows for easy reapplication at any time and place!

Its formula is dermatologically tested and free from harmful skin ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, or artificial oils.

*18gr

Usage

Apply in the morning as the final step of your skincare routine. Spread it on your face, neck, décolletage, and any body area you find necessary. Reapply every 2 hours to maintain its protective effect. Before each application, clean the product’s surface with a tissue. To remove SPF residue from the sunscreen, double cleansing (starting with an oil cleanser followed by a water-based cleanser) is recommended.

Ingredients

"Magic" Ingredients

Artemisia Capillaris and silica powder

Full Ingredient List

Methyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Water, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, 1,2-Hexanediol, Artemisia Capillaris Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Panthenol, Butylene Glycol, Propanediol, Bambusa Vulgaris Extract, Camellia Sinensis Leaf Extract, Glycerin, Methylpropanediol, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract, Ethylhexylglycerin

Brand

Beauty of Joseon is a skincare brand inspired by the beauty ideals of women during the Korean Joseon Dynasty. Women of that era deeply prioritized skincare to maintain clean and healthy skin as opposed to masking it with heavy makeup. Their beauty secrets were recorded in Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, authored by Yi Bingheogak, a female scholar from a noble family, born in 1809. It detailed how these women had a healthy and radiant complexion. Thus, the brand creates skincare products that primarily merge the wisdom of traditional herbs embodying Hanbang (traditional Korean herbal medicine) with modern, scientifically backed ingredients.

BEAUTY OF JOSEON Ginseng Essence Water is the perfect essence if you want to restore your skin's health! This essence contains 80% ginseng water, focusing on all the wonderful properties of this plant, providing deep hydration and abundant nourishment to the skin. In the Korean JOSEON dynasty, Hwang Jini, known as the most beautiful woman, used ginseng water for her bath. Ginseng is rich in saponins, which not only ensure healthy skin but also increase its elasticity and keep the signs of aging in check. Additionally, this essence contains 2% niacinamide, which helps fade dark spots, minimize pores, and offers a radiant glow to the skin's surface. This essence is safe for use during pregnancy.

Its formula is dermatologically tested and does not contain harmful and irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrances, or essential oils.

*150ml

How to Use

After cleansing your skin with your routine cleanser and applying toner, take a generous amount of the essence and spread it over your face and neck until the skin has fully absorbed it. Continue with the next steps of your routine. It is recommended to use it in the morning and evening.

Ingredients

"Magic" Ingredients

ginseng root extract water, niacinamide

Full Ingredient List

Panax Ginseng Root Water, Butylene Glycol, Glycerin, Propanediol, Niacinamide, 1,2-Hexanediol, Water, Hydroxyacetophenone, Glyceryl Glucoside, Xanthan Gum, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Adenosine, Panax Ginseng Callus Culture Extract, Theobroma Cacao (Cocoa) Extract, Dextrin, Glucose, Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Sodium Hyaluronate, Ethylhexylglycerin, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare to keep their skin very clean and healthy, rather than covering it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having a healthy and radiant complexion. This is how the brand interprets its skincare products, which primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

BEAUTY OF JOSEON Dynasty Cream is the inaugural product crafted by the BEAUTY OF JOSEON brand, and it continues to be one of the most cherished offerings. Its incredibly rich formulation provides hydration, nourishment, and prevents skin dehydration. This cream's unique composition includes rice bran water, ginseng root water, squalane, niacinamide, and more. Rice bran, derived from milled rice, is known for its exceptional benefits. During the JOSEON dynasty, rice bran water was used as a toner, famously recognized as Beauty Water. It's often referred to as the water of beauty! With a remarkable 29% rice bran water content, this cream is abundant in amino acids, minerals, and vitamin E, which work together to maintain hydrated and healthy skin. Meanwhile, the 5% ginseng root water in the formula revitalizes the skin's radiance through its saponins. Ginseng holds great significance in Korean history, known in the JOSEON dynasty as "Shincho," meaning herb from the gods. Furthermore, the formulation contains 2% squalane, which mimics sebum to help balance oil and moisture by forming a protective barrier against external aggressors. On top of that, the 2% niacinamide aids in reducing the appearance of pores by regulating sebum production. This cream is enriched with ceramides and honey extract, enhancing its exceptional moisturizing capabilities and improving elasticity. Upon application, the cream instantly imparts softness and luminosity to the skin. It is suitable for all skin types.

*50ml/100ml

Usage

In the morning, apply before your sunscreen, and in the evening, after cleansing your skin with a cleanser and applying your toner, essence, and/or serum, take a generous amount and gently massage it onto your skin in circular motions until fully absorbed.

Ingredients

"Magic" Ingredients

rice bran water, honey extract, ceramides, squalane, ginseng root water

Full List of Ingredients

Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women in the Korean Joseon Dynasty. During this era, women emphasized skincare for achieving a clean and healthy complexion rather than masking it with heavy makeup. The beauty secrets of these women were compiled in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty. Written by Yi Bingheogak, a female scholar from a prestigious family in 1809, it describes women with a healthy and radiant complexion. The brand embodies this philosophy by developing skincare products that blend the magic of traditional herbal ingredients containing Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

Oil-based facial cleanser.

The most important step in skincare is cleansing, right? If residues on the skin and sebum are not properly cleaned, they can cause inflammation. An oil cleanser is the first step that helps to cleanse away impurities from the skin. BEAUTY OF JOSEON Ginseng Cleansing Oil is the ideal cleanser for achieving clean and healthy skin. This cleanser is formulated with Glycine Soja oil as a base, which has a light consistency yet is effective in removing dirt, sebum, and makeup residues. This ingredient contains oleic, linoleic, and linolenic acids, which not only cleanse but also provide gentle exfoliation for the skin. It also includes ginseng seed oil, known for its fresh and subtle scent, soothing the skin at the same time. This oil cleanser employs micellar cleansing technology that combines water and oil. Upon contact with the skin, the oil molecules attract and absorb impurities like a magnet, deeply hydrating the skin from within. This cleanser is suitable for all skin types, including sensitive skin.

Its formula is dermatologically tested and free from harmful ingredients for the skin, such as: alcohol, parabens, sulfates, silicones, artificial fragrances, artificial colorants, mineral oil, and animal-derived ingredients.

*210ml

Usage

Take an appropriate amount in dry hands (1-2 pumps) and apply it to dry skin. Gently massage your face in circular motions, including the eye area. Rinse your face with plenty of lukewarm water to remove any residual impurities.

Ingredients

“Magic” Ingredients

soybean oil, ginseng oil

Full ingredient list

Glycine Soja (Soybean) Oil, Cetyl Ethylhexanoate, Sorbeth-30 Tetraoleate, Olea Europaea (Olive) Fruit Oil, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Panax Ginseng Seed Oil, Ethylhexylglycerin, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Amber Powder, Moringa Oleifera Seed Oil, Solanum Melongena (Eggplant) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Bixa Orellana Seed Oil, Panax Ginseng Berry Extract, Panax Ginseng Root Extract, Butylene Glycol, Water, 1,2-Hexanediol

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During this period, women focused heavily on skincare, aiming to maintain very clean and healthy skin rather than covering it with heavy makeup. The key to these women's beauty was recorded in the Gyuhap Chongseo, an esteemed beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar from a prestigious family in 1809. Women were described as having a healthy and radiant complexion in this work. This is how the brand interprets skincare products, primarily blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically proven.

BEAUTY OF JOSEON Radiance Cleansing Balm is your go-to cleanser for removing all impurities and achieving a luminous complexion. Formulated with rice bran water and grain extract, this cleansing balm leaves your skin feeling incredibly soft and deeply hydrated. These two key ingredients work to brighten dark spots, ensuring a clear complexion and even skin tone. Suitable for all skin types, this balm is a must-have in your routine.

Its formula is vegan, hypoallergenic, and dermatologically tested, free from harmful and irritating ingredients such as alcohol, parabens, sulfates, and silicones.

*100ml

How to Use

Take an appropriate amount in dry hands and massage it onto dry skin. Gently work in circular motions across your face, including the eye area. Rinse thoroughly with lukewarm water to remove any residue and impurities.

Ingredients

“Magic” Ingredients

rice bran water, grain extract

Full Ingredient List

Cetyl Ethylhexanoate, Caprylic/Capric Triglyceride, PEG-20 Glyceryl Triisostearate, Synthetic Wax, PEG-10 Isostearate, Lactobacillus/Soybean Ferment Extract, Hippophae Rhamnoides Oil, Oryza Sativa (Rice) Bran Oil, Oryza Sativa (Rice) Seed Water, Avena Sativa (Oat) Meal Extract, Coix Lacryma-Jobi Ma-yuen Seed Extract, Oryza Sativa (Rice) Extract, Water, Sorbitan Sesquioleate, Glycerin, Propanediol, Butylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin

Brand

Beauty of Joseon draws inspiration from the beauty practices of women during the Korean Joseon Dynasty. In that era, women focused on maintaining clean and healthy skin, rather than masking it with heavy makeup. The secrets to their beauty were documented in Gyuhap Chongseo, a beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar from a prestigious family in 1809, highlighting their healthy and radiant complexions. This is why the brand focuses on skincare products that blend traditional herbs containing Hanbang (traditional Korean herbal medicine) with modern, scientifically supported ingredients.

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin is specially designed for individuals dealing with hyperpigmentation who want to achieve a more even skin tone! This serum contains 68.6% rice bran water, historically known in Korea as "beauty water," which is highly effective for hydration and skin tone evening. Rice bran is rich in amino acids and minerals, making it excellent for skin hydration. It also provides nourishment through vitamin B and various minerals, reinforcing the skin's protective barrier. Additionally, 2% alpha arbutin, also known as Hydroquinone β-D-glucopyranoside, is a natural antioxidant and a remarkable skin brightener derived from raspberry and blueberry plants. It minimizes excessive melanin production, effectively fading brown spots, age spots, melasma, and post-inflammatory hyperpigmentation. This serum has a lightweight texture that absorbs quickly into the skin. Suitable for all skin types, it specifically targets hyperpigmentation and is safe for use during pregnancy.

Its formula is vegan, non-comedogenic, dermatologically tested, and free from harmful and irritating ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and artificial colorants. The product is also cruelty-free.

*30ml

How to Use

Apply after toner or essence. Take a generous amount in your hands and spread it evenly over your face, neck, and décolletage until fully absorbed. Continue with the next steps of your skincare routine.

Ingredients

"Magic" Ingredients

68.6% rice bran water, alpha arbutin

Full Ingredient List

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Dynasty in Korea. During that time, women focused extensively on skincare, aiming to maintain clean and healthy skin rather than hiding it under heavy makeup. The essence of these women’s beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family in 1809, which described women as having a healthy and radiant complexion. Thus, the brand interprets its skincare products through the lens of blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

BEAUTY OF JOSEON Revive Eye Serum: Ginseng + Retinal is an eye serum designed to tackle signs of aging while also being suitable for use all over the face. When the protein responsible for maintaining elasticity in the skin's outer layer diminishes, it results in a decreased percentage of collagen and hyaluronic acid, ultimately leading to the formation of wrinkles. This serum effectively minimizes fine lines and wrinkles thanks to its powerful blend of 10% ginseng root extract and 2% retinal. Ginseng is widely recognized for its anti-aging benefits, rich in saponins—natural compounds found in plant cells, particularly legumes—with antioxidant, antiseptic, and anti-inflammatory properties that protect the skin from harmful UV damage. These compounds also provide deep hydration and help create a healthy barrier to environmental threats. Additionally, the second crucial ingredient in this serum is Vitamin A, which is commonly available in two key forms in skincare: retinol and retinal. The scientists behind this formulation aimed to ensure stability within the composition to reduce the risk of irritation. The serum contains 2% retinal (0.02% of which is the active ingredient), presented in a liposomal form to enhance absorption by breaking it down into smaller molecules. The formula also includes glycerin, niacinamide, and cholesterol to further amplify the efficacy of ginseng and retinal while working to diminish the appearance of dark circles and skin dehydration. With a rich consistency, this serum provides hydration without leaving a heavy residue.

The formulation is vegan, dermatologically tested, and free from harmful or irritating ingredients for the eye area, including alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*30ml

Usage

In the morning and evening, after applying your toner, essence, and/or serum as part of your routine and before your moisturizer, gently apply the product around the eye area.

Ingredients

“Magic” Ingredients

ginseng, retinal

Full List of Ingredients

Water, Panax Ginseng Root Extract, Glycerin, Dipropylene Glycol, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Pentaerythrityl Tetraethylhexanoate, Niacinamide, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Alcohol, Sorbitan Olivate, Cetearyl Olivate, Butylene Glycol, Hydrogenated Lecithin, Tromethamine, Carbomer, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Adenosine, Theobroma Cacao (Cocoa) Extract, Dextrin, Cholesterol, Polyglyceryl-10 Oleate, Retinal, Brassica Campestris (Rapeseed) Sterols, Phytosteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Silica, Sodium Hyaluronate, Tocopherol, Aluminum/Magnesium Hydroxide Stearate, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ceramide Np, Palmitoyltripeptide-5, Disodium Edta, Ethylhexylglycerin

Brand

Beauty of Joseon is a skincare brand inspired by the beauty ideals of women during the Korean Joseon Dynasty. During this time, women placed a strong emphasis on maintaining clean and healthy skin rather than covering it with heavy makeup. The secret to these women’s beauty was documented in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family in 1809. It describes women with visibly healthy and radiant complexions. Thus, the brand creates skincare products that blend the magic of traditional herbal ingredients from Hanbang (traditional Korean herbal medicine) with modern scientifically-backed ingredients.

Do you need to add a serum with regenerating effects to your routine while simultaneously minimizing signs of aging? BEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin will amaze anyone from the very first use! This water-based formula infused with various antioxidants reinforces the skin's protective barrier. Known as a superfood for both the body and skincare, this ingredient works intensively to treat fine lines and wrinkles. Meanwhile, filtered snail secretion aids in skin regeneration, evens out texture, and reduces brown spots and scars. Additionally, this serum promotes the production of new cells, encouraging healthy skin! Furthermore, niacinamides help minimize pores. This serum is suitable for dry and combination skin, primarily targeting signs of aging. It features a non-comedogenic formulation and is safe for use during pregnancy.

Its formula is hypoallergenic, vegan, dermatologically tested, and free from harmful and irritating ingredients for the skin, such as alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*30ml

Usage

After cleansing your skin with your usual cleanser and preparing it with a toner, you can apply this serum in place of your essence or another serum. Dispense a generous amount (1-2 pumps) into your hands and spread it evenly over your face and neck until the skin fully absorbs it. Continue with the subsequent steps in your routine. It is recommended for use morning and evening.

Ingredients

"Magic" Ingredients

ginseng root water, filtered snail secretion

Full Ingredient List

"Panax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose, Carbomer, Tromethamine, Xanthan Gum, Centella Asiatica Extract, Ganoderma Lucidum (Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate/Acrylic Acid Copolymer, Disodium EDTA, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate"

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women of the Dynasty focused heavily on maintaining clean and healthy skin, rather than masking it with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, regarded as the encyclopedia of beauty of the Joseon Dynasty, written by Yi Bingheogak, a female scholar born into a prestigious family in 1809. This work describes women as having a healthy and radiant complexion. Thus, the brand takes inspiration from this heritage, interpreting skincare products that primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern, scientifically-backed ingredients.

BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide is your “secret” to achieving radiant skin! The brand BEAUTY OF JOSEON is well-known for its clean formulations infused with Korean botanical ingredients. This serum effectively addresses acne-prone skin, soothing and healing it from breakouts and irritations. With 60% propolis, famous for its antibacterial, antifungal, antiseptic, and anti-inflammatory properties, this formulation not only calms and hydrates the skin but also promotes rapid cell regeneration. The 2% niacinamide content works to fade dark spots and post-acne marks. With regular use of the serum, you'll easily notice minimized and tightened pores, along with a beautifully natural glow! Rich in antioxidants, Indian saffron combats free radicals while strengthening the skin's protective barrier. This serum has a low pH of 6.3 and is suitable for all skin types, especially those with acne tendencies and hyperpigmentation. You can even use the serum during pregnancy.

The formula is hypoallergenic, dermatologist-tested, and free from harmful and irritating ingredients, including: alcohol, parabens, silicones, sulfates, and artificial fragrances.

*30ml

How to Use

After cleansing your skin with your regular cleanser and prepping it with a toner, you can use this in place of an essence or serum in your routine. Take a generous amount (1-2 sprays) in your hands and spread it over your face and neck until fully absorbed. Then, proceed with the other steps of your skincare regimen. It is recommended to use it both in the morning and evening.

Ingredients

“Magic” Ingredients

propolis, niacinamide

Full Ingredient List

Propolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. Women of this era focused closely on their skincare to maintain clean and healthy skin rather than covering it up with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family born in 1809, where women were described as having healthy and radiant complexions. Thus, the brand creates skincare products that primarily focus on merging traditional herbs containing Hanbang (traditional Korean herbal medicine) with scientifically backed modern ingredients.

BEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol is your essential serum for soothing the skin. This serum is crafted with traditional ingredients from Korean herbal medicine, known as Hanbang, and is designed to reduce redness and sensitivity. With a low pH of 6.6, it closely aligns with your skin's natural balance. Comprising 76% green tea, it is packed with antioxidants that help manage excess sebum production while softening the skin’s surface and bolstering its protective barrier! Furthermore, it features 2% panthenol (Vitamin B5) for profound hydration. Additionally, the inclusion of centella asiatica extract calms irritated skin and aids in reducing inflammation. But it goes beyond that; this serum also works to diminish dark spots and addresses signs of aging, courtesy of its vitamin C content. Ideal for all skin types, it is especially beneficial for sensitive, acne-prone, and hyperpigmented skin. This product is safe for use during pregnancy.

Its formulation is hypoallergenic, vegan, dermatologist-tested, and free from harmful and irritating substances such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and PEG.

*30ml

How to Use

Apply it after your toner or essence. Take a generous amount in your hands and distribute it over your face, neck, and décolleté until fully absorbed by the skin. Proceed with the next steps of your skincare routine.

Ingredients

Key Ingredients

green tea extract, panthenol

Complete Ingredient List

Camellia Sinensis Leaf Water, Water, Methylpropanediol, Glycerin, Butylene Glycol, Centella Asiatica Extract, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Artemisia Vulgaris Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Theobroma Cacao (Cocoa) Seed Extract, Propolis Extract, Diethoxyethyl Succinate, Betaine, Octanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Polyquaternium-51, Glyceryl Acrylate/Acrylic Acid Copolymer, Sodium Phytate, Dextrin, Tocopherol

Brand

Beauty of Joseon is a skincare brand inspired by the elegance of women during the Korean Joseon Dynasty. During this time, women prioritized skincare to maintain a clean and healthy complexion rather than conceal it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, revered as the encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a distinguished family in 1809. This text describes women with glowing and healthy skin. Thus, the brand creates skincare products that expertly blend the wonders of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern, scientifically-supported ingredients.