BEAUTY OF JOSEON Revive Firming Moisturizer is a lightweight gel-cream moisturizer designed to support skin elasticity and gradually improve the appearance of fine lines and uneven texture. The formula combines fermented Retinolin, which contains 0.01% pure retinol, with the Ginseng Ceramide™ complex, offering a balanced approach to anti-aging care, hydration, and support for the skin barrier.Retinol helps gradually improve the appearance of fine lines, texture, and elasticity, while Panax Ginseng Root Extract complements the formula with antioxidant properties and helps support a fresher, more vital appearance. Ginseng Ceramide™, Ceramide NP, and Phytosphingosine help support the skin’s natural barrier and moisture retention, while Squalane and Sodium Hyaluronate provide hydration and help the skin feel softer and more elastic. Allantoin and Dipotassium Glycyrrhizate further complete the formula by helping to soothe the skin.The lightweight texture absorbs quickly without leaving a heavy or sticky feel, making the cream suitable for daily use. Suitable for all skin types including sensitive skin; however, due to the retinol content, gradual introduction into your routine is recommended. During the day, use of a sunscreen is essential.

*60ml

How to use

In the morning, before applying sunscreen, and in the evening, after cleansing and applying your toner, essence and/or serum, take a moderate amount and gently spread over the skin in circular motions until fully absorbed.

Ingredients

Key "magic" ingredients

Fermented retinol, ginseng, Ceramide NP,

Full ingredient list

Water, Glycerin, 2,3-Butanediol, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Hydroxyethyl Urea, Elaeis Guineensis (Palm) Kernel Oil, 1,2-Hexanediol, Dipropylene Glycol, Polyglyceryl-2 Stearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Elaeis Guineensis (Palm) Oil, Tromethamine, Glyceryl Stearate, Hydroxyacetophenone, Stearyl Alcohol, Squalane, Caprylyl Glycol, Jojoba Esters, Camellia Japonica Seed Oil, Allantoin, Theobroma Cacao (Cocoa) Seed Extract, Ethylhexylglycerin, Xanthan Gum, Macadamia Ternifolia Seed Oil, Adenosine, Sodium Hyaluronate, Ceramide NP, Sodium Phytate, Butylene Glycol, Phytosphingosine, Retinol, Tridecane, Hydrogenated Lecithin, Panax Ginseng Root Extract, Coptis Japonica Root Extract, Tocopherol, Dipotassium Glycyrrhizate, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Glycolipids

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women placed great emphasis on skincare to keep their skin very clean and healthy rather than covering it with heavy makeup. The beauty secrets of these women were recorded in Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty, written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having healthy, radiant complexions. This is how the brand interprets skincare: focusing primarily on combining the magic of traditional herbs (Hanbang, traditional Korean herbal medicine) with modern, scientifically supported ingredients.

Inspired by traditional Hanbang medicine and the Korean philosophy of holistic care, BEAUTY OF JOSEON Jelloskin Massage Cream For Face and Body is the result of a special collaboration between BEAUTY OF JOSEON and creator byAva of glowwithava. Rich and carefully formulated, this cream not only nourishes the facial skin, but thanks to its comprehensive formula and carefully selected ingredients, it is also suitable for hydrating and regenerating the skin of the body. The cream’s unique formula contains powerful and ancient ingredients such as Centiger beans, known for their exceptional hydrating properties and protection against irritation. Centiger beans are created by fermenting tiger beans with Centella asiatica extract, offering additional benefits for strengthening and regenerating the skin barrier. Also, rice bran oil, rich in vitamins and minerals, deeply hydrates and gives the skin a natural, healthy glow, while also helping to soothe and protect it. Its unique, pudding-like texture glides gently over the skin, providing a relaxing and regenerative sensation. This cream is suitable for all skin types and is safe to use during pregnancy and for children.

Its formula is hypoallergenic, dermatologically tested and does not contain harmful or irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulphates, artificial fragrance.

*200 ml

How to use

For the face: In the morning, before applying sunscreen, and in the evening after cleansing and applying your toner, essence and/or serum, take a generous amount and spread gently over the skin in circular motions until fully absorbed.

For the body: Apply while the skin is still damp after showering. Massage well until fully absorbed. Apply an extra layer to areas with more dead skin cells such as the elbows and heels.

Ingredients

The "magical" ingredients

Centiger beans, rice bran oil

Full ingredient list

Water, Glycerin, Propanediol, Hydrogenated Poly (C6-14 Olefin), Niacinamide, Polyglyceryl-6 Distearate, Cetearyl Alcohol, Propylheptyl Caprylate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, 1,2-Hexanediol, Vinyl Dimethicone, Glyceryl Stearate, Methyl Trimethicone, Hydroxyacetophenone, Dipropylene Glycol, Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Coptis Japonica Root Extract, Butylene Glycol, Oryza Sativa (Rice) Bran Oil, Ethylhexylglycerin, Xanthan Gum, Sodium Stearoyl Glutamate, Fructooligosaccharides, Adenosine, Glyceryl Polymethacrylate, Hydrogenated Lecithin, Beta-Glucan, Panthenol, Hydrolyzed Hyaluronic Acid, Maltodextrin, Tocopherol, Methylpropanediol, Hydrolyzed Gardenia Florida Extract, Ceramide NP, Opuntia Coccinellifera Fruit Extract, Phaseolus Vulgaris (Kidney Bean) Seed Extract

Brand

BEAUTY OF JOSEON Revive Under Eye Patch Ginseng + Retinal are hydrogel patches created for the care of the delicate area around the eyes, helping to hydrate and gradually improve the appearance of fine lines, texture and signs of fatigue. The formula combines Ginseng, Retinal, Bakuchiol, Collagen and Acetyl Hexapeptide-8, ingredients that focus on a smoother, fresher-looking eye area. Retinal helps gradually improve the appearance of texture and fine lines, while Bakuchiol and peptides complement the care for a more elastic and revitalized appearance. Ceramide NP, Beta-Glucan and Centella Asiatica, on the other hand, help support the skin barrier and retain hydration in this sensitive area. The hydrogel material adapts well to the contour under the eyes and also covers the upper cheek area, helping the essence stay in contact with the skin during application. After use, the under-eye area feels more hydrated, softer and looks fresher. With regular use, the formula helps gradually improve the appearance of fine lines and texture. Due to the Retinal content, it is recommended to introduce use gradually into your routine, especially for sensitive skin, and always use an SPF sunscreen during the day.

Their formula is dermatologically tested and does not contain harmful ingredients, such as: alcohol, parabens, silicone, sulfates and artificial fragrance.

*60 single-use masks

How to use

After cleansing your skin of any impurities with your regular cleanser and applying toner, use the applicator to take two patches and place them in the area under the eyes. Leave them on for 5 minutes (you can keep them on longer if you wish). After each use, be sure to close the jar tightly to prevent the essence inside from drying out. Due to the formulation, they are recommended for evening routine use only.

Ingredients

The "magic" ingredients

Ginseng Root Water, Retinal, Bakuchiol, Collagen, Ceramide NP, Peptides

Full ingredient list

Panax Ginseng Root Water, Water/Aqua, Glycerin, Collagen Water, 1,2-Hexanediol, Chondrus Crispus, Hydroxyacetophenone, Algin, Ceratonia Siliqua (Carob) Gum, Butylene Glycol, Potassium Chloride, Glucomannan, Hydrolyzed Collagen, Xanthan Gum, Sucrose, Titanium Dioxide, Mica, Synthetic Fluorphlogopite, Adenosine, Maltodextrin, Disodium EDTA, Allantoin, Dipotassium Glycyrrhizate, Tin Oxide, Hydrogenated Lecithin, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Beta-Glucan, Ceramide NP, Caprylyl Glycol, Retinal, Bakuchiol, Acetyl Hexapeptide-8

Brand

BEAUTY OF JOSEON Pore Firming Serum Red Bean PDRN + Peptide is the ideal serum for minimizing the appearance of pores and preventing skin sagging, offering comprehensive care by improving skin quality and texture. This serum contains PDRN from red bean (Red Bean PDRN™) and Peptide, two key ingredients that stimulate regeneration, increase elasticity around pores and help minimize them. The formula also contains Niacinamide for sebum control and tone evening, as well as Centella Asiatica, Ceramide NP and Squalane that soothe and preserve the skin's protective barrier. The serum has an exceptionally light, refreshing texture that absorbs quickly without leaving a sticky feel, so it can be used daily with ease by all skin types, especially combination, oily, or visibly porous skin.

The formula is hypoallergenic, vegan, dermatologically tested and does not contain ingredients that are harmful or irritating to the skin, such as: alcohol, parabens, silicone, sulfates, artificial fragrance, essential oils.

*30ml

Usage

After cleansing your skin with your routine cleanser and preparing it with toner, you can use this in place of an essence or serum in your routine. Take an appropriate amount (1–2 pumps) into your hands and spread it over the face and neck until the skin has fully absorbed it. Continue with the other steps of your routine. It is recommended for use in the morning and evening.

Ingredients

The "magical" ingredients

PDRN from red bean (Red Bean PDRN™), Peptide, Niacinamide, Centella Asiatica, Ceramide NP, Squalane,

Full ingredient list

Water, Butylene Glycol, Methyl Gluceth-20, 1,2-Hexanediol, Niacinamide, Glycerin, Polysorbate 20, Glycereth-26, Squalane, Carbomer, Tromethamine, Ethylhexylglycerin, Xanthan Gum, Adenosine, Disodium EDTA, Hydrogenated Lecithin, Coptis Japonica Root Extract, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Dioscorea Japonica Root Extract, Sodium DNA, Phaseolus Angularis Seed Extract, Hydrolyzed Corn Starch, Ceramide NP, Beta-Glucan, Sucrose, Dipeptide Diaminobutyroyl Benzylamide Diacetate

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women of the dynasty focused heavily on skincare to keep their skin very clean and healthy rather than covering it with heavy makeup. The beauty secrets of these women were recorded in Gyuhap Chongseo, considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, in which women were described as having a healthy and radiant complexion. This is how the brand interprets skincare products, which mainly focus on combining the magic of traditional herbs that contain Hanbang (traditional Korean herbal medicine) with modern ingredients supported by science.

In addition to daily care with creams or cleansers, the body’s skin is constantly exposed to the sun’s harmful rays and needs maximum protection every day, so it requires mineral formulations that are ultra-gentle and do not leave a sticky feeling. BEAUTY OF JOSEON Comfort Protection Mineral Body Sun Lotion SPF 40+ PA++++ is a 100% mineral (physical) sunscreen lotion specially formulated for the body, offering very high and immediate protection against UVA and UVB rays. This lotion contains the Korean traditional Hanbang phytocomplex, enriched with azuki extract (red bean) and tea tree leaf water (Tea Tree), which help control oil, soothe irritations, and refresh the skin during hot days. The product also contains moisturizing ingredients that leave the skin soft and nourished, without creating a greasy layer. Due to its mineral and gentle formula, this lotion is completely safe for the whole family to use, including children and people with very sensitive skin!

Its formula is hypoallergenic, dermatologically tested, and does not contain ingredients that are harmful or irritating to the skin, such as: parabens, mineral oils, artificial colorants, ethanol, phenoxyethanol.

*150ml

Usage

Before going outside, apply the sunscreen evenly to the face and all over the body.

Ingredients

The "magic" ingredients

azuki extract (red bean), tea tree leaf water (Tea Tree),

Full ingredient list

Water, Zinc Oxide, Propanediol, Isononyl Isononanoate, Neopentyl Glycol Diheptanoate, Coco-Caprylate/Caprate, Pentylene Glycol, Polymethylsilsesquioxane, Polyglyceryl-3 Distearate, 2,3-Butanediol, Polyhydroxystearic Acid, Triethoxycaprylylsilane, 1,2-Hexanediol, Glyceryl Stearate, Poly C10-30 Alkyl Acrylate, Sodium Polyacryloyldimethyl Taurate, Cetearyl Alcohol, Polyacrylate Crosspolymer-6, Sphingomonas Ferment Extract, Glyceryl Stearate Citrate, Methylpropanediol, Polyether-1, Lactobacillus/Rice Ferment, Panthenol

Brand

BEAUTY OF JOSEON Hydra Shield Body Sunscreen SPF 50+ PA++++ protects your body’s skin not only from sunburn, but shields it with a broad spectrum from harmful ultraviolet (UV) rays that cause premature aging and cellular damage. This ultra-light chemical sunscreen offers maximum protection SPF 50+ PA++++, combining sun protection with deep moisturizing treatment. Formulated with fermented brown/red rice extract (Fermented Brown Rice) and ceramide, this product deeply nourishes the skin of the body, strengthens the natural protective barrier and prevents moisture loss during hot days. In a lotion consistency that is immediately absorbed by the skin, the formula leaves a comfortable finish, with natural radiance and without any sticky feeling or white cast. This sunscreen is formulated with gentle and safe ingredients and resists water and sweat well. Suitable for all skin types, including the most sensitive.

Its formula is hypoallergenic, dermatologically tested and does not contain ingredients harmful or irritating to the skin, such as: parabens, mineral oils, artificial dyes, ethanol, phenoxyethanol.

*150ml

How to use

Before going outside, apply the sunscreen evenly to the face and all over the body.

Ingredients

"Magic" ingredients

Fermented brown/red rice extract (Fermented Brown Rice), Ceramide

Full ingredient list

Water, Zinc Oxide, Propanediol, Isononyl Isononanoate, Neopentyl Glycol Diheptanoate, Coco-Caprylate/Caprate, Pentylene Glycol, Polymethylsilsesquioxane, Polyglyceryl-3 Distearate, 2,3-Butanediol, Polyhydroxystearic Acid, Triethoxycaprylylsilane, 1,2-Hexanediol, Glyceryl Stearate, Poly C10-30 Alkyl Acrylate, Sodium Polyacryloyldimethyl Taurate, Cetearyl Alcohol, Polyacrylate Crosspolymer-6, Sphingomonas Ferment Extract, Glyceryl Stearate Citrate, Methylpropanediol, Polyether-1, Lactobacillus/Rice Ferment, Panthenol

Brand

BEAUTY OF JOSEON Rice Wonderland Holiday Set is a special set, not only for its attractive packaging but also for the selection of the brand's most beloved products. In addition to best-selling products, the set also includes a practical mirror, ideal for taking everywhere. The set contains:

BEAUTY OF JOSEON Glow Replenishing Rice Milk

An innovative toner that brings the tradition of rice bran water into a modern formula. Formulated with dual layers, one for deep hydration and the other for sebum control, this toner helps to balance the skin. Rice bran, rich in amino acids, minerals, and vitamin E, provides nourishment and moisture, while the powder prevents pore blockage. Suitable for all skin types, especially for mature skin and for reducing hyperpigmentation.

*150ml

BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide

This serum contains 60% propolis, which has antibacterial, anti-inflammatory, and regenerative properties, soothing the skin and speeding up its healing. 2% niacinamide helps to fade spots and minimize pores, while antioxidant-rich turmeric strengthens the skin's protective barrier. With a pH of 6.3 and a clean formula, it is suitable for all skin types, especially for acne-prone skin and hyperpigmentation. Safe for use during pregnancy.

*30ml

BEAUTY OF JOSEON Ground Rice And Honey Glow Mask

Contains ground rice, rice bran extract, and rice hull powder, which soften and nourish the skin. Natural ingredients combine with 5% pure honey, known for its moisturizing and soothing properties, and Kaolin, a gentle clay that cleanses pores and removes impurities. This mask provides a triple effect: it deeply hydrates, removes dead cells through gentle exfoliation, and improves the skin's natural barrier. The antioxidants in the formula protect against external factors and help achieve an even skin tone. After use, the skin feels soft, fresh, and revitalized, with reduced redness and irritation.

*150ml

BEAUTY OF JOSEON Relief Sun: Relief Sun Aqua Fresh SPF50+ PA++++

This cream contains 30% rice water and vitamin B5 (panthenol), providing deep hydration and freshness for the skin. Meanwhile, carefully selected other ingredients, such as Silica for oil control, hyaluronic acid for moisture retention, ceramides for strengthening the skin barrier, and ferulic acid for antioxidant protection, enhance the effectiveness and safety of this sunscreen. It is suitable for all skin types, especially oily skin.

*50ml

Usage

BEAUTY OF JOSEON Glow Replenishing Rice Milk

After cleansing your skin with your regular cleanser and applying the toner, take a generous amount of essence and spread it on your face and neck until fully absorbed. Continue

Our skin follows a natural 28-day cycle of cell regeneration and exfoliation, but often this process can be interrupted by dead cells that clog the pores. This clogging can lead to inflammation, a tendency to form blemishes, and a tired appearance. To support this natural cycle and give the skin a fresh boost, Beauty of Joseon presents the BEAUTY OF JOSEON Green Plum Refreshing Toner: AHA + BHA, a lightweight and gentle formula that is highly effective. Inspired by Korean traditions, where plums and mung beans are used to address internal issues and eliminate toxins from the body, this modern toner helps restore the skin's natural glow and balance. Formulated with 25% plum water, this toner helps remove dead skin cells and improve skin texture. Meanwhile, containing 2% mung bean extract (known for its soothing properties), as well as 2% AHA and 0.5% BHA, it helps to deeply cleanse pores and balance sebum production. It is suitable for all skin types, especially for sensitive skin.

Its formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, artificial preservatives, artificial colorants, parabens, mineral oil, and it is cruelty-free.

*150ml

Usage

After cleansing your skin of any impurities with your regular cleanser, apply a generous amount of toner onto a cotton pad or your hands and gently pat it onto your face and neck until fully absorbed. Avoid the area around the eyes and lips. Proceed with the other steps of your skincare routine.

Ingredients

“Magic” Ingredients

25% plum water, 2% mung bean extract, 2% AHA, 0.5% BHA,

Full Ingredient List

Water, Prunus Mume Fruit Water, Dipropylene Glycol, Glycerin, Glycolic Acid, Butylene Glycol, Tromethamine, 1,2-Hexanediol, Hydroxyacetophenone, Salicylic Acid, Ethylhexylglycerin, Vigna Radiata Seed Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Aloe Barbadensis Flower Extract, Solanum Melongena (Eggplant) Fruit Extract, Corallina Officinalis Extract, Octyldodeceth-16, Xanthan Gum, C12-14 Pareth-12

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare, aiming to keep their skin very clean and healthy, rather than masking it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described with healthy and radiant complexions. Thus, the brand interprets skincare products that primarily focus on combining the magic of traditional herbs that contain Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

Maska BEAUTY OF JOSEON Ground Rice and Honey Glow Mask është një trajtim i plotë për një lëkurë të shëndetshme dhe me shkëlqim. Formula e saj përmban oriz të bluar, ekstrakt bishtajash të orizit dhe pluhur levozhge orizi, që zbusin dhe ushqejnë lëkurën. Përbërësit natyralë kombinohen me 5% mjaltë të pastër, të njohur për vetitë e tij hidratuese dhe qetësuese, si dhe me Kaolinë, një argjilë e lehtë që pastron poret dhe largon papastërtitë. Kjo maskë ofron efekt të trefishtë: hidraton në thellësi, largon qelizat e vdekura përmes një eksfoljimi të butë dhe përmirëson barrierën natyrale të lëkurës. Antioksidantët në përbërje mbrojnë nga faktorët e jashtëm dhe ndihmojnë për një tonalitet të njëtrajtshëm. Pas përdorimit, lëkura mbetet e butë, e freskët dhe rigjallëruar, me reduktim të skuqjeve dhe irritimeve. Maska është ideale për këdo që kërkon një lëkurë të pastër, të qetë dhe plot shkëlqim.

*150ml

Përdorimi

Pasi të keni pastruar lëkurën nga çdo papastërti me larësin e rutinës suaj, merrni një sasi të konsiderueshme të maskës dhe aplikojeni në fytyrë dhe qafë. Lëreni të qëndrojë 10-60min. Më pas, shpëlajeni me ujë të bollshëm duke hequr çdo mbetje të saj. Vazhdoni me hapat e tjerë të rutinës suaj.

Përbërësit

Përbërësit "magjik"

oriz të bluar, ekstrakt bishtajash të orizit, pluhur nga levozhga e orizit, 5% mjaltë të pastër, Kaolinë

Lista e plotë e përbërësve

Water, Kaolin, Honey, Glycerin, Propanediol, Dipropylene Glycol, Oryza Sativa (Rice) Hull Powder, Isononyl Isononanoate, 1,2-Hexanediol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Glyceryl Stearate, Oryza Sativa (Rice) Bran, Bentonite, Palmitic Acid, Stearic Acid, Hydroxyacetophenone, Behenyl Alcohol, Cellulose, Zea Mays (Corn) Starch, Ethylhexylglycerin, Xanthan Gum, Potassium Cetyl Phosphate, Oryza Sativa (Rice) Lees Extract, Polyacrylate-13, Hydrogenated Polyisobutene, Sodium Phytate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate, Oryza Sativa (Rice) Extract, Menthyl Lactate, Honey Extract

Marka

For those who adore BEAUTY OF JOSEON Relief Sun: Rice + Probiotics SPF50+ PA++++ but seek a lighter and fresher formula, BEAUTY OF JOSEON Relief Sun: Aqua Fresh SPF50+ PA++++ is the ideal choice. Its formula contains 30% rice water and vitamin B5 (panthenol), providing deep hydration and freshness to the skin. Meanwhile, carefully selected additional ingredients like Silica for oil control, hyaluronic acid for moisture retention, ceramides to strengthen the skin barrier and ferulic acid for antioxidant protection enhance the effectiveness and safety of this sunscreen. The lightweight, watery consistency of the cream makes it perfect for those who prefer a fresh and light experience on the skin, leaving a natural glow without the feeling of heaviness. Suitable for all skin types, especially oily skin. This product is non-comedogenic, safe for use during pregnancy, and for individuals with fungal acne.

Its formula is dermatologically tested and does not contain harmful ingredients for the skin such as: alcohol, parabens, silicones, sulfates, artificial fragrances, artificial oils.

*50ml

Usage

Use in the morning as the final step of your routine. Apply on your face, neck, décolletage, and any other areas of the body you deem necessary. Reapply every 2 hours if you wish to maintain the protective effect. Before each application, clean the surface of the product with a towel. To remove residual SPF filters from the sunscreen, double cleansing (oil cleanser followed by water-based cleanser) is recommended.

Ingredients

"Magical" Ingredients

30% rice water, vitamin B5 (panthenol), Silica, ferulic acid, ceramides

Full Ingredient List

Water, Oryza Sativa (Rice) Seed Water, Dibutyl Adipate, Butyloctyl Salicylate, Ethylhexyl Triazone, Drometrizole Trisiloxane, Polyglyceryl-3 Distearate, Terephthalylidene Dicamphor Sulfonic Acid, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Tromethamine, 1,2-Hexanediol, Panthenol, Pentylene Glycol, Glyceryl Stearate, Silica, Caprylyl Methicone, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Propanediol, Potassium Cetyl Phosphate, Poly C10-30 Alkyl Acrylate, Methylpropanediol, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Xanthan Gum, Glycerin, Polyether-1, Avena Sativa (Oat) Kernel Extract, Cynara Scolymus (Artichoke) Leaf Extract, Polyquaternium-51, Camellia Sinensis Leaf Water, Hydrogenated Lecithin, Beta-Glucan, Biosaccharide Gum-1, Inositol, Tocopherol, Ferulic Acid, Oryza Sativa (Rice) Bran Oil, Citric Acid, Ceramide NP, Phytosphingosine, Sodium Hyaluronate, Rice Amino Acids, Rice SH-Oligopeptide-1

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Dynasty of Korea. During that time, women from this dynasty focused greatly on skincare, aiming to keep their skin clean and healthy without covering it with heavy makeup. The beauty secret of these women was recorded in the Gyuhap Chongseo, which is considered the encyclopedia of beauty of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described with a healthy and radiant complexion. Thus, the brand interprets skincare products, primarily focusing on combining the magic of traditional herbs containing Hanbang (traditional Korean herbal medicine), united with modern ingredients scientifically supported.

During the Joseon dynasty, rice bran water, or migamsu, was an ancient secret of the Korean royal women for maintaining youthful and radiant skin! BEAUTY OF JOSEON Glow Replenishing Rice Milk brings this tradition into a modern form for all of us! This toner features an innovative two-layer formula: a moisture layer that provides deep hydration and a powder layer that controls sebum. The rice bran, rich in amino acids, minerals, and vitamin E, helps keep the skin hydrated and healthy. On the other hand, the powder balances the oil-moisture levels, keeping sebum in check to prevent pore blockage. Suitable for all skin types, especially mature skin and for combating hyperpigmentation.

Its formula is dermatologist-tested and does not contain harmful or irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrance, essential oils.

*140ml

Usage

After cleansing your skin with your routine cleanser and applying the toner, take a generous amount of the essence and spread it onto your face and neck until fully absorbed by the skin. Continue with the other steps of your routine. It is recommended to use it in the morning and evening.

Ingredients

"Magic" Ingredients

Rice Extract

Full List of Ingredients

Water, Methylpropanediol, Propanediol, 1,2-Hexanediol, Glycerin, Glycereth-26, Polymethyl Methacrylate, Oryza Sativa (Rice) Extract, Coptis Japonica Root Extract, Ulmus Davidiana Root Extract, Amaranthus Caudatus Seed Extract, Ficus Carica (Fig) Fruit Extract, Centella Asiatica Extract, Theobroma Cacao (Cocoa) Seed Extract, Hydrogenated Lecithin, Sodium Hyaluronate, Panthenol, Hydroxyethyl Urea, Aluminum Chlorohydrate, Butylene Glycol, Microcrystalline Cellulose, Sodium Citrate, Kaolin, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Citric Acid, Dextrin, Ceramide NP, Tocopherol, Rice Amino Acids

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During this time, women from this dynasty focused heavily on skincare, aiming to keep their skin very clean and healthy, rather than covering it with heavy makeup. The beauty secrets of these women were recorded in the Gyuhap Chongseo, which is considered the encyclopedia of beauty from the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having healthy and radiant complexions. Thus, the brand interprets skincare products which primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern scientifically-backed ingredients.

BEAUTY OF JOSEON Ginseng Moist Sun Serum SPF50+ PA++++ is the most unique product to join the "KORAL SECRETS" collection! This lightweight “SPF-Serum,” enriched with 30% ginseng extract, enhances the skin's protective barrier. Known as a SUPERFOOD, this ingredient is beneficial for both body and skin care. It specifically targets fine lines and wrinkles with intensity. Additionally, the 2% niacinamide content brightens the skin, helping to minimize the appearance of pores and regulate sebum production. The surfactant-free, capsule-type serum absorbs into the skin in a moist and refreshing way, providing complete protection against UV rays. Its light, jelly-like texture is quickly absorbed, making it ideal for all skin types. In terms of sun protection, this cream boasts an SPF of 50+, blocking 98% of UVB rays and offering PA++++ (extremely high UVA protection, as per Korean regulations). Suitable for all skin types.

Its formula has been dermatologist-tested and is free from harmful ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, and artificial oils.

*50ml

Usage

Apply in the morning as the last step of your routine. Use it on your face, neck, décolletage, and any other body areas you consider necessary. Reapply every 2 hours to maintain the protective effect. Before each application, cleanse the surface of the product with a tissue. Double cleansing (an oil cleanser followed by a water-based cleanser) is recommended to remove SPF filter residues from the sunscreen.

Ingredients

“Magic” Ingredients

30% ginseng extract, 2% niacinamide

Complete List of Ingredients

Water, Panax Ginseng Root Extract, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol, Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Niacinamide, Phenethyl Benzoate, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf/Stem Extract, Silica, Methylpropanediol, Olea Europaea (Olive) Fruit Oil, Amyris Balsamifera Bark Oil, Angelica Archangelica Root Oil, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Jasminum Officinale (Jasmine) Oil, Panax Ginseng Root Extract, Isoamyl p-Methoxycinnamate, Polysilicone-15, Polymethylsilsesquioxane, 1,2-Hexanediol, Dibutyl Lauroyl Glutamide, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Hydroxyacetophenone, Adenosine, Glycerin, Butylene Glycol, Ethyl Hexanediol, Tocopherol, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women from this Dynasty emphasized skincare to maintain clean and healthy skin, rather than masking it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, authored by Yi Bingheogak, a female scholar born into a prestigious family in 1809, which detailed how women were described as having a healthy and radiant complexion. Hence, the brand interprets skincare products that predominantly combine the magic of traditional herbs encompassing Hanbang (traditional Korean herbal).

Pores are the pathways through which sebum exits our skin. When excess sebum and dead skin cells build up in these pathways, it can lead to enlarged pores. That’s why at "KORAL SECRETS," we've created the highly adored Red Bean Refreshing Pore Mask from the BOJ brand, a fantastic exfoliator. This innovative product harnesses key ingredients from the Earth, specifically red beans, which have been treasured throughout history, along with kaolin (KAY-uh-lin), a clay mineral with the chemical formula Al 2 Si 2 O 5 (OH) 4. Red beans have been an essential ingredient in Korean culture and skincare. During the Joseon era, women who prioritized skincare used mung beans and ground red beans as facial cleansers. Together with kaolin, these ingredients help to minimize open pores and serve as a natural exfoliant, promoting a smoother skin texture. Additionally, the gentle clay's moisturizing formula absorbs excess sebum and eliminates dead skin cells without causing dryness, leaving your skin feeling refreshed and soothed.

The formula is dermatologically tested and free from harmful or irritating ingredients for the skin, such as alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*140ml

Usage

After cleansing your skin with your regular cleanser, apply the mask to dry skin, focusing on areas with enlarged pores. Leave the mask on for 10-15 minutes. Then, gently massage your skin in circular motions with warm water to remove any remnants. Avoid the eye and lip areas. Proceed with the other steps in your routine.

Ingredients

“Magic” Ingredients

Red beans and kaolin

Full ingredient list

Phaseolus angularis seed extract, glycerin, kaolin, caprylic/capric triglyceride, 1,2-hexanediol, phaseolus angularis seed powder, hectorite, cetyl alcohol, glyceryl stearate se, sorbitan olivate, cetearyl olivate, ultramarines, pyrus communis (pear) fruit extract, ethylhexylglycerin, sodium acrylate/sodium acryloyldimethyl taurate copolymer, hedera helix (ivy) leaf/stem extract, water, polyisobutene, pyrus malus (apple) leaf extract, fragaria chiloensis (strawberry) fruit extract, ci 77491, caprylyl/capryl glucoside, sorbitan oleate, triethoxycaprylylsilane

Brand

Beauty of Joseon is a skincare brand inspired by the beauty traditions of women during the Korean Joseon Dynasty. During this time, women focused on achieving clean and healthy skin rather than masking it with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, often regarded as the beauty encyclopedia of the Joseon Dynasty, authored by Yi Bingheogak, a prominent female scholar born into a noble family in 1809, who described women as having a healthy and glowing complexion. Thus, the brand aims to create skincare products that beautifully blend the secrets of traditional plants from Hanbang (traditional Korean herbal medicine) with modern ingredients backed by science.

When looking for a cleansing product, it's vital to ensure it offers superior cleansing capabilities without compromising the skin barrier. Enter the Green Plum Refreshing Cleanser from our beloved brand, "Beauty Of Joseon." This facial cleanser features plant-based extracts from plum seeds and mung beans, formulated with a mildly acidic profile that guarantees a thorough cleanse without harming your skin's natural barrier. According to Donguibogam (a 1613 publication on traditional Korean medicine), plums are sour, non-toxic, and not only help lower body temperature, but also alleviate thirst and revitalize muscles and pulse. Moreover, plums are packed with organic acids and vitamins, being a long-standing herbal ingredient. This cleanser's formulation includes 3% mung seed extract along with red beans and rice bran from the Joseon dynasty, effectively exfoliating the skin by eliminating dead skin cells and excess sebum. Furthermore, the saponins in mung beans help retain essential moisture and fortify the skin barrier. The gel formula effectively preserves the skin's natural moisture without inducing irritation or dryness.

Its formula is dermatologically tested and free from harmful skin ingredients, including: alcohol, parabens, sulfates, silicones, artificial fragrances, artificial colors, mineral oil, and animal-derived ingredients.

*100ml

Usage

Wet your face with lukewarm water and apply a small amount of the cleanser. Lather in your hands and massage onto your skin in circular motions. Rinse your face thoroughly with water.

Ingredients

“Key” Ingredients

Plum, 3% mung seed extract, red beans, and rice bran

Complete Ingredient List

Water, Prunus Mume Fruit Water, Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-hexanediol, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women from the Joseon Dynasty in Korea. During this era, women emphasized skincare to maintain clean and healthy skin instead of relying on heavy makeup. The beauty secrets of these women were documented in Gyuhap Chongseo, a beauty encyclopedia of the Joseon Dynasty penned by Yi Bingheogak, a female scholar from a prestigious family in 1809, where women were depicted as possessing clear and radiant complexions. Therefore, the brand creates skincare products that focus on blending the wonder of traditional herbal ingredients infused with Hanbang (traditional Korean herbal medicine) with modern, scientifically-backed elements.

The beloved brand BEAUTY OF JOSEON, in collaboration with the renowned cosmetic chemist Ramón, has developed this cream by meticulously adhering to the BOJ brand's modern Hanbang skincare philosophy. Formulated with the "magic ingredient" Artemisia Capillaris, or Mugwort, this cream helps to safeguard the skin barrier from external aggressors and free radicals. Mugwort has been a key component in Eastern medicine throughout history and has been utilized as a therapeutic remedy for reducing body temperature since ancient times. It is rich in vitamins A and C, along with various minerals that nourish and soothe the skin. The silica powder content absorbs excess sebum throughout the day, creating a matte layer on the skin for a smooth, soft feel without greasiness. Its stick format allows for easy reapplication at any time and place!

Its formula is dermatologically tested and free from harmful skin ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, or artificial oils.

*18gr

Usage

Apply in the morning as the final step of your skincare routine. Spread it on your face, neck, décolletage, and any body area you find necessary. Reapply every 2 hours to maintain its protective effect. Before each application, clean the product’s surface with a tissue. To remove SPF residue from the sunscreen, double cleansing (starting with an oil cleanser followed by a water-based cleanser) is recommended.

Ingredients

"Magic" Ingredients

Artemisia Capillaris and silica powder

Full Ingredient List

Methyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Water, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, 1,2-Hexanediol, Artemisia Capillaris Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Panthenol, Butylene Glycol, Propanediol, Bambusa Vulgaris Extract, Camellia Sinensis Leaf Extract, Glycerin, Methylpropanediol, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract, Ethylhexylglycerin

Brand

Beauty of Joseon is a skincare brand inspired by the beauty ideals of women during the Korean Joseon Dynasty. Women of that era deeply prioritized skincare to maintain clean and healthy skin as opposed to masking it with heavy makeup. Their beauty secrets were recorded in Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, authored by Yi Bingheogak, a female scholar from a noble family, born in 1809. It detailed how these women had a healthy and radiant complexion. Thus, the brand creates skincare products that primarily merge the wisdom of traditional herbs embodying Hanbang (traditional Korean herbal medicine) with modern, scientifically backed ingredients.

BEAUTY OF JOSEON Ginseng Essence Water is the perfect essence if you want to restore your skin's health! This essence contains 80% ginseng water, focusing on all the wonderful properties of this plant, providing deep hydration and abundant nourishment to the skin. In the Korean JOSEON dynasty, Hwang Jini, known as the most beautiful woman, used ginseng water for her bath. Ginseng is rich in saponins, which not only ensure healthy skin but also increase its elasticity and keep the signs of aging in check. Additionally, this essence contains 2% niacinamide, which helps fade dark spots, minimize pores, and offers a radiant glow to the skin's surface. This essence is safe for use during pregnancy.

Its formula is dermatologically tested and does not contain harmful and irritating ingredients for the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrances, or essential oils.

*150ml

How to Use

After cleansing your skin with your routine cleanser and applying toner, take a generous amount of the essence and spread it over your face and neck until the skin has fully absorbed it. Continue with the next steps of your routine. It is recommended to use it in the morning and evening.

Ingredients

"Magic" Ingredients

ginseng root extract water, niacinamide

Full Ingredient List

Panax Ginseng Root Water, Butylene Glycol, Glycerin, Propanediol, Niacinamide, 1,2-Hexanediol, Water, Hydroxyacetophenone, Glyceryl Glucoside, Xanthan Gum, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Adenosine, Panax Ginseng Callus Culture Extract, Theobroma Cacao (Cocoa) Extract, Dextrin, Glucose, Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Sodium Hyaluronate, Ethylhexylglycerin, Disodium EDTA

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During that time, women from this dynasty focused heavily on skincare to keep their skin very clean and healthy, rather than covering it with heavy makeup. The secret of these women's beauty was recorded in the Gyuhap Chongseo, which is considered the beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar born into a prestigious family in 1809, where women were described as having a healthy and radiant complexion. This is how the brand interprets its skincare products, which primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

BEAUTY OF JOSEON Dynasty Cream is the inaugural product crafted by the BEAUTY OF JOSEON brand, and it continues to be one of the most cherished offerings. Its incredibly rich formulation provides hydration, nourishment, and prevents skin dehydration. This cream's unique composition includes rice bran water, ginseng root water, squalane, niacinamide, and more. Rice bran, derived from milled rice, is known for its exceptional benefits. During the JOSEON dynasty, rice bran water was used as a toner, famously recognized as Beauty Water. It's often referred to as the water of beauty! With a remarkable 29% rice bran water content, this cream is abundant in amino acids, minerals, and vitamin E, which work together to maintain hydrated and healthy skin. Meanwhile, the 5% ginseng root water in the formula revitalizes the skin's radiance through its saponins. Ginseng holds great significance in Korean history, known in the JOSEON dynasty as "Shincho," meaning herb from the gods. Furthermore, the formulation contains 2% squalane, which mimics sebum to help balance oil and moisture by forming a protective barrier against external aggressors. On top of that, the 2% niacinamide aids in reducing the appearance of pores by regulating sebum production. This cream is enriched with ceramides and honey extract, enhancing its exceptional moisturizing capabilities and improving elasticity. Upon application, the cream instantly imparts softness and luminosity to the skin. It is suitable for all skin types.

*50ml/100ml

Usage

In the morning, apply before your sunscreen, and in the evening, after cleansing your skin with a cleanser and applying your toner, essence, and/or serum, take a generous amount and gently massage it onto your skin in circular motions until fully absorbed.

Ingredients

"Magic" Ingredients

rice bran water, honey extract, ceramides, squalane, ginseng root water

Full List of Ingredients

Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women in the Korean Joseon Dynasty. During this era, women emphasized skincare for achieving a clean and healthy complexion rather than masking it with heavy makeup. The beauty secrets of these women were compiled in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty. Written by Yi Bingheogak, a female scholar from a prestigious family in 1809, it describes women with a healthy and radiant complexion. The brand embodies this philosophy by developing skincare products that blend the magic of traditional herbal ingredients containing Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.

Oil-based facial cleanser.

The most important step in skincare is cleansing, right? If residues on the skin and sebum are not properly cleaned, they can cause inflammation. An oil cleanser is the first step that helps to cleanse away impurities from the skin. BEAUTY OF JOSEON Ginseng Cleansing Oil is the ideal cleanser for achieving clean and healthy skin. This cleanser is formulated with Glycine Soja oil as a base, which has a light consistency yet is effective in removing dirt, sebum, and makeup residues. This ingredient contains oleic, linoleic, and linolenic acids, which not only cleanse but also provide gentle exfoliation for the skin. It also includes ginseng seed oil, known for its fresh and subtle scent, soothing the skin at the same time. This oil cleanser employs micellar cleansing technology that combines water and oil. Upon contact with the skin, the oil molecules attract and absorb impurities like a magnet, deeply hydrating the skin from within. This cleanser is suitable for all skin types, including sensitive skin.

Its formula is dermatologically tested and free from harmful ingredients for the skin, such as: alcohol, parabens, sulfates, silicones, artificial fragrances, artificial colorants, mineral oil, and animal-derived ingredients.

*210ml

Usage

Take an appropriate amount in dry hands (1-2 pumps) and apply it to dry skin. Gently massage your face in circular motions, including the eye area. Rinse your face with plenty of lukewarm water to remove any residual impurities.

Ingredients

“Magic” Ingredients

soybean oil, ginseng oil

Full ingredient list

Glycine Soja (Soybean) Oil, Cetyl Ethylhexanoate, Sorbeth-30 Tetraoleate, Olea Europaea (Olive) Fruit Oil, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Panax Ginseng Seed Oil, Ethylhexylglycerin, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Amber Powder, Moringa Oleifera Seed Oil, Solanum Melongena (Eggplant) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Bixa Orellana Seed Oil, Panax Ginseng Berry Extract, Panax Ginseng Root Extract, Butylene Glycol, Water, 1,2-Hexanediol

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. During this period, women focused heavily on skincare, aiming to maintain very clean and healthy skin rather than covering it with heavy makeup. The key to these women's beauty was recorded in the Gyuhap Chongseo, an esteemed beauty encyclopedia of the Joseon Dynasty written by Yi Bingheogak, a female scholar from a prestigious family in 1809. Women were described as having a healthy and radiant complexion in this work. This is how the brand interprets skincare products, primarily blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically proven.