BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin is specially designed for individuals dealing with hyperpigmentation who want to achieve a more even skin tone! This serum contains 68.6% rice bran water, historically known in Korea as "beauty water," which is highly effective for hydration and skin tone evening. Rice bran is rich in amino acids and minerals, making it excellent for skin hydration. It also provides nourishment through vitamin B and various minerals, reinforcing the skin's protective barrier. Additionally, 2% alpha arbutin, also known as Hydroquinone β-D-glucopyranoside, is a natural antioxidant and a remarkable skin brightener derived from raspberry and blueberry plants. It minimizes excessive melanin production, effectively fading brown spots, age spots, melasma, and post-inflammatory hyperpigmentation. This serum has a lightweight texture that absorbs quickly into the skin. Suitable for all skin types, it specifically targets hyperpigmentation and is safe for use during pregnancy.

Its formula is vegan, non-comedogenic, dermatologically tested, and free from harmful and irritating ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and artificial colorants. The product is also cruelty-free.

*30ml

How to Use

Apply after toner or essence. Take a generous amount in your hands and spread it evenly over your face, neck, and décolletage until fully absorbed. Continue with the next steps of your skincare routine.

Ingredients

"Magic" Ingredients

68.6% rice bran water, alpha arbutin

Full Ingredient List

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Dynasty in Korea. During that time, women focused extensively on skincare, aiming to maintain clean and healthy skin rather than hiding it under heavy makeup. The essence of these women’s beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family in 1809, which described women as having a healthy and radiant complexion. Thus, the brand interprets its skincare products through the lens of blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.

BEAUTY OF JOSEON Revive Eye Serum: Ginseng + Retinal is an eye serum designed to tackle signs of aging while also being suitable for use all over the face. When the protein responsible for maintaining elasticity in the skin's outer layer diminishes, it results in a decreased percentage of collagen and hyaluronic acid, ultimately leading to the formation of wrinkles. This serum effectively minimizes fine lines and wrinkles thanks to its powerful blend of 10% ginseng root extract and 2% retinal. Ginseng is widely recognized for its anti-aging benefits, rich in saponins—natural compounds found in plant cells, particularly legumes—with antioxidant, antiseptic, and anti-inflammatory properties that protect the skin from harmful UV damage. These compounds also provide deep hydration and help create a healthy barrier to environmental threats. Additionally, the second crucial ingredient in this serum is Vitamin A, which is commonly available in two key forms in skincare: retinol and retinal. The scientists behind this formulation aimed to ensure stability within the composition to reduce the risk of irritation. The serum contains 2% retinal (0.02% of which is the active ingredient), presented in a liposomal form to enhance absorption by breaking it down into smaller molecules. The formula also includes glycerin, niacinamide, and cholesterol to further amplify the efficacy of ginseng and retinal while working to diminish the appearance of dark circles and skin dehydration. With a rich consistency, this serum provides hydration without leaving a heavy residue.

The formulation is vegan, dermatologically tested, and free from harmful or irritating ingredients for the eye area, including alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*30ml

Usage

In the morning and evening, after applying your toner, essence, and/or serum as part of your routine and before your moisturizer, gently apply the product around the eye area.

Ingredients

“Magic” Ingredients

ginseng, retinal

Full List of Ingredients

Water, Panax Ginseng Root Extract, Glycerin, Dipropylene Glycol, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Pentaerythrityl Tetraethylhexanoate, Niacinamide, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Alcohol, Sorbitan Olivate, Cetearyl Olivate, Butylene Glycol, Hydrogenated Lecithin, Tromethamine, Carbomer, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Adenosine, Theobroma Cacao (Cocoa) Extract, Dextrin, Cholesterol, Polyglyceryl-10 Oleate, Retinal, Brassica Campestris (Rapeseed) Sterols, Phytosteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Silica, Sodium Hyaluronate, Tocopherol, Aluminum/Magnesium Hydroxide Stearate, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ceramide Np, Palmitoyltripeptide-5, Disodium Edta, Ethylhexylglycerin

Brand

Beauty of Joseon is a skincare brand inspired by the beauty ideals of women during the Korean Joseon Dynasty. During this time, women placed a strong emphasis on maintaining clean and healthy skin rather than covering it with heavy makeup. The secret to these women’s beauty was documented in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family in 1809. It describes women with visibly healthy and radiant complexions. Thus, the brand creates skincare products that blend the magic of traditional herbal ingredients from Hanbang (traditional Korean herbal medicine) with modern scientifically-backed ingredients.

Do you need to add a serum with regenerating effects to your routine while simultaneously minimizing signs of aging? BEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin will amaze anyone from the very first use! This water-based formula infused with various antioxidants reinforces the skin's protective barrier. Known as a superfood for both the body and skincare, this ingredient works intensively to treat fine lines and wrinkles. Meanwhile, filtered snail secretion aids in skin regeneration, evens out texture, and reduces brown spots and scars. Additionally, this serum promotes the production of new cells, encouraging healthy skin! Furthermore, niacinamides help minimize pores. This serum is suitable for dry and combination skin, primarily targeting signs of aging. It features a non-comedogenic formulation and is safe for use during pregnancy.

Its formula is hypoallergenic, vegan, dermatologically tested, and free from harmful and irritating ingredients for the skin, such as alcohol, parabens, silicones, sulfates, artificial fragrances, and essential oils.

*30ml

Usage

After cleansing your skin with your usual cleanser and preparing it with a toner, you can apply this serum in place of your essence or another serum. Dispense a generous amount (1-2 pumps) into your hands and spread it evenly over your face and neck until the skin fully absorbs it. Continue with the subsequent steps in your routine. It is recommended for use morning and evening.

Ingredients

"Magic" Ingredients

ginseng root water, filtered snail secretion

Full Ingredient List

"Panax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose, Carbomer, Tromethamine, Xanthan Gum, Centella Asiatica Extract, Ganoderma Lucidum (Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate/Acrylic Acid Copolymer, Disodium EDTA, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate"

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. At that time, women of the Dynasty focused heavily on maintaining clean and healthy skin, rather than masking it with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, regarded as the encyclopedia of beauty of the Joseon Dynasty, written by Yi Bingheogak, a female scholar born into a prestigious family in 1809. This work describes women as having a healthy and radiant complexion. Thus, the brand takes inspiration from this heritage, interpreting skincare products that primarily focus on combining the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern, scientifically-backed ingredients.

BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide is your “secret” to achieving radiant skin! The brand BEAUTY OF JOSEON is well-known for its clean formulations infused with Korean botanical ingredients. This serum effectively addresses acne-prone skin, soothing and healing it from breakouts and irritations. With 60% propolis, famous for its antibacterial, antifungal, antiseptic, and anti-inflammatory properties, this formulation not only calms and hydrates the skin but also promotes rapid cell regeneration. The 2% niacinamide content works to fade dark spots and post-acne marks. With regular use of the serum, you'll easily notice minimized and tightened pores, along with a beautifully natural glow! Rich in antioxidants, Indian saffron combats free radicals while strengthening the skin's protective barrier. This serum has a low pH of 6.3 and is suitable for all skin types, especially those with acne tendencies and hyperpigmentation. You can even use the serum during pregnancy.

The formula is hypoallergenic, dermatologist-tested, and free from harmful and irritating ingredients, including: alcohol, parabens, silicones, sulfates, and artificial fragrances.

*30ml

How to Use

After cleansing your skin with your regular cleanser and prepping it with a toner, you can use this in place of an essence or serum in your routine. Take a generous amount (1-2 sprays) in your hands and spread it over your face and neck until fully absorbed. Then, proceed with the other steps of your skincare regimen. It is recommended to use it both in the morning and evening.

Ingredients

“Magic” Ingredients

propolis, niacinamide

Full Ingredient List

Propolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Korean Joseon Dynasty. Women of this era focused closely on their skincare to maintain clean and healthy skin rather than covering it up with heavy makeup. The beauty secrets of these women were documented in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family born in 1809, where women were described as having healthy and radiant complexions. Thus, the brand creates skincare products that primarily focus on merging traditional herbs containing Hanbang (traditional Korean herbal medicine) with scientifically backed modern ingredients.

BEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol is your essential serum for soothing the skin. This serum is crafted with traditional ingredients from Korean herbal medicine, known as Hanbang, and is designed to reduce redness and sensitivity. With a low pH of 6.6, it closely aligns with your skin's natural balance. Comprising 76% green tea, it is packed with antioxidants that help manage excess sebum production while softening the skin’s surface and bolstering its protective barrier! Furthermore, it features 2% panthenol (Vitamin B5) for profound hydration. Additionally, the inclusion of centella asiatica extract calms irritated skin and aids in reducing inflammation. But it goes beyond that; this serum also works to diminish dark spots and addresses signs of aging, courtesy of its vitamin C content. Ideal for all skin types, it is especially beneficial for sensitive, acne-prone, and hyperpigmented skin. This product is safe for use during pregnancy.

Its formulation is hypoallergenic, vegan, dermatologist-tested, and free from harmful and irritating substances such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and PEG.

*30ml

How to Use

Apply it after your toner or essence. Take a generous amount in your hands and distribute it over your face, neck, and décolleté until fully absorbed by the skin. Proceed with the next steps of your skincare routine.

Ingredients

Key Ingredients

green tea extract, panthenol

Complete Ingredient List

Camellia Sinensis Leaf Water, Water, Methylpropanediol, Glycerin, Butylene Glycol, Centella Asiatica Extract, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Artemisia Vulgaris Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Theobroma Cacao (Cocoa) Seed Extract, Propolis Extract, Diethoxyethyl Succinate, Betaine, Octanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Polyquaternium-51, Glyceryl Acrylate/Acrylic Acid Copolymer, Sodium Phytate, Dextrin, Tocopherol

Brand

Beauty of Joseon is a skincare brand inspired by the elegance of women during the Korean Joseon Dynasty. During this time, women prioritized skincare to maintain a clean and healthy complexion rather than conceal it with heavy makeup. The secret to their beauty was documented in the Gyuhap Chongseo, revered as the encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a distinguished family in 1809. This text describes women with glowing and healthy skin. Thus, the brand creates skincare products that expertly blend the wonders of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern, scientifically-supported ingredients.

BEAUTY OF JOSEON Relief Sun: Rice + Probiotics SPF50+ PA++++ has only been on the market for a short time and has become very popular in just a few months in South Korea, and also in the West! This SPF cream is formulated with chemical filters and provides maximum broad‑spectrum protection SPF50+! As the name implies, its main ingredient is 30% Oryza Sativa (Rice) Extract and a probiotic complex, which nourish the skin and strengthen its natural barrier. Meanwhile, niacinamide helps even out skin tone, fade hyperpigmentation and minimize the appearance of pores, while adenosine together with tocopherol supports the prevention of signs of aging. This cream is an ideal solution for sensitive skin, because it does not contain Camellia sinensis leaf extract. Its formula is certified by two prominent, specialized laboratories in South Korea and Spain. The finish it leaves after application is soft, soothing and evens the complexion. It is suitable for all skin types, even sensitive and eczema‑prone skin. This product is non‑comedogenic, safe for use during pregnancy and for people with fungal acne.

Its formula is dermatologically tested and does not contain ingredients potentially harmful or irritating to the skin, such as: alcohol, parabens, silicones, sulfates, artificial fragrance, artificial oils.

*50 ml

Usage

Use in the morning as the last step of your routine. Apply to the face, neck, décolleté and any exposed areas of the body. Reapply every 2 hours if you want to maintain protective effect. Before each reapplication, gently wipe off excess product with a tissue. To remove residues of the sunscreen’s SPF filters, double cleansing is recommended (oil cleanser followed by water‑based cleanser).

Ingredients

"Magic" ingredients

Rice extract, probiotic complex, niacinamide, chemical filters

Full ingredient list

Water, Oryza Sativa (Rice) Extract (30%), Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis‑Benzotriazolyl Tetramethylbutylphenol / Methicone, Diethylhexyl Butamido Triazone, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Pumpkin Ferment Extract, Bacillus/Soybean Ferment Extract, Saccharum Officinarum (Sugarcane) Extract, Cocos Nucifera (Coconut) Fruit Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Monascus/Rice Ferment Extract, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl‑3 Methyl Glucose Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 1,2‑Hexanediol, Sodium Stearoyl Glutamate, Polyacrylate‑6 Crosspolymer, Ethylhexylglycerin, Adenosine, Xanthan Gum, Tocopherol, Lactobacillus/Rice Ferment Filtrate

Brand

Beauty of Joseon is a skincare brand inspired by the beauty rituals of women during the Joseon Dynasty. For a long time, women of that era focused heavily on skincare—seeking very clean, inner radiance rather than heavy makeup. The beauty secrets were recorded in Gyuhap Chongseo, considered an encyclopedia of Joseon beauty, written by Yi Bingheogak, a woman born into a prestigious family in 1809, which describes women with a clear and radiant complexion. This is how the brand interprets its body and skincare products: focusing on the science of traditional herbal "magic" tied to Hanbang (traditional Korean herbal medicine), combined with modern, scientifically supported approaches.