BEAUTY OF JOSEON Dynasty Cream

BEAUTY OF JOSEON Dynasty Cream is the inaugural product crafted by the BEAUTY OF JOSEON brand, and it continues to be one of the most cherished offerings. Its incredibly rich formulation provides hydration, nourishment, and prevents skin dehydration. This cream's unique composition includes rice bran water, ginseng root water, squalane, niacinamide, and more. Rice bran, derived from milled rice, is known for its exceptional benefits. During the JOSEON dynasty, rice bran water was used as a toner, famously recognized as Beauty Water. It's often referred to as the water of beauty! With a remarkable 29% rice bran water content, this cream is abundant in amino acids, minerals, and vitamin E, which work together to maintain hydrated and healthy skin. Meanwhile, the 5% ginseng root water in the formula revitalizes the skin's radiance through its saponins. Ginseng holds great significance in Korean history, known in the JOSEON dynasty as "Shincho," meaning herb from the gods. Furthermore, the formulation contains 2% squalane, which mimics sebum to help balance oil and moisture by forming a protective barrier against external aggressors. On top of that, the 2% niacinamide aids in reducing the appearance of pores by regulating sebum production. This cream is enriched with ceramides and honey extract, enhancing its exceptional moisturizing capabilities and improving elasticity. Upon application, the cream instantly imparts softness and luminosity to the skin. It is suitable for all skin types.

*50ml/100ml

Usage

In the morning, apply before your sunscreen, and in the evening, after cleansing your skin with a cleanser and applying your toner, essence, and/or serum, take a generous amount and gently massage it onto your skin in circular motions until fully absorbed.

Ingredients

"Magic" Ingredients

rice bran water, honey extract, ceramides, squalane, ginseng root water

Full List of Ingredients

Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women in the Korean Joseon Dynasty. During this era, women emphasized skincare for achieving a clean and healthy complexion rather than masking it with heavy makeup. The beauty secrets of these women were compiled in the Gyuhap Chongseo, regarded as the beauty encyclopedia of the Joseon Dynasty. Written by Yi Bingheogak, a female scholar from a prestigious family in 1809, it describes women with a healthy and radiant complexion. The brand embodies this philosophy by developing skincare products that blend the magic of traditional herbal ingredients containing Hanbang (traditional Korean herbal medicine) with scientifically supported modern ingredients.