NEOGEN DERMALOGY Green Tea Moist PHA Gauze Peeling is the new and improved formulation of the Bio Peel Gauze Peeling Green Tea. It is a 2-in-1 exfoliator that combines the properties of both a physical and a chemical exfoliator. It contains 30 pads soaked in PHA (poly hydroxy acids), AHA (alpha hydroxy acid), BHA (beta hydroxy acid), and LHA (lipo hydroxy acid) exfoliants. Additionally, the pads are infused with hyaluronic acid and extract from green tea leaves. This exfoliator removes dead skin cells, soothes, and hydrates the skin. The key ingredient of this exfoliator is Green Tea, a powerful antioxidant that prevents premature aging and acts as an anti-inflammatory to calm skin irritation. On the other hand, aloe vera extract and other moisturizing agents maintain the skin's moisture level while accelerating the healing process. Another improvement in this new version is that after its application, there is no need to rinse the face with water!

*30 pads/190ml

Usage

After cleansing your skin with your regular cleanser, take one of the cotton pads, holding it on the rougher side, and massage your face and neck, avoiding the area around your eyes. In the same manner, turning it to the smooth side, massage your face once more. Continue with the other steps of your skincare routine.

It is recommended to use it in the evening, 2 times a week, or as needed.

Ingredients

“Magic” Ingredients

green tea, aloe vera plant extract.

Full Ingredient List

Purified Water, Dipropylene Glycol, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Camellia Sinensis Leaf Water (9,800ppm), Gluconolactone, Glyceryl Caprylate, Camellia Sinensis Leaf Extract (1,000ppm), Tromethamine, Ethylhexylglycerin, Carbomer, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Coptis Japonica Extract, Butylene Glycol, Salicylic Acid, Gardenia Florida Fruit Extract, Glycerin, Maltodextrin, Caprylic/Capric Triglycerides, Xylitol, Guaiazulene, Moringa Oleifera Seed Oil, Tartaric Acid, Cannabis Sativa Seed Oil, Capryloyl Salicylic Acid, Lactic Acid, Lactobacillus Ferment Lysate, Glycolic Acid, Ilex Paraguariensis Leaf Extract, Aspalathus Linearis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Vegetable Protein, Aloe Barbadensis Leaf Polysaccharides, Xylitylglucoside, Propanediol, Anhydroxylitol, Isopentyldiol, Honey Extract, Adansonia Digitata Seed Oil, Ceramide NP, Glucose, Hydrogenated Lecithin, Camellia Sinensis Catechins (0.285ppm), Phospholipids, Azadirachta Indica Leaf Extract, Gluconic Acid, Xanthan Gum, Artemisia Annua Extract, Aloe Vera Leaf Extract, Chamomile Flower Extract, Symphytum Officinale Leaf Extract, Helichrysum Arenarium Extract, Caprylyl Glycol, Cholesterol, Tocopheryl Acetate, Calendula Officinalis Flower Extract, Hydrolyzed Swiftlet Nest Extract, Ceramide NS, Ceramide AS, Ceramide EOP, Ceramide AP, Sodium Hyaluronate, Arginine, Hyaluronic Acid, Rosmarinus Officinalis (Rosemary) Flower Extract, Chondrus Crispus Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Phytosterols, Bifida Ferment Lysate, Hydroxypropyltrimonium Hyaluronate, Streptococcus Thermophilus Ferment, Dextrin, Calcium Carbonate, Hydroxypropylmethyl Cellulose.

Brand

NEOGEN was created in 2009 by Outin Futures under the slogan “We create reason and value.” The reason, mission, and philosophy behind the creation of each product is to convey the truly necessary benefits for the skin. Through scientific research, NEOGEN’s laboratories have developed 6 unique technologies to maximize the benefits of natural ingredients and currently hold more than 50 certified patents. Thanks to skin-friendly formulations, NEOGEN offers products that meet every

NEOGEN DERMALOGY Wine Lift PHA Gauze Peeling is a new and improved formulation of the Bio Peel Gauze Peeling Wine. It is a 2-in-1 exfoliator that combines the benefits of both physical and chemical exfoliants. The product comes with 30 gauze pads soaked in PHA (poly hydroxy acids), AHA (alpha hydroxy acid), BHA (beta hydroxy acid), and LHA (lipo hydroxy acid). Additionally, these pads are enriched with hyaluronic acid, peptides, and blueberry (Youth Berry). Furthermore, the grapefruit extract, rich in antioxidants, helps prevent oxidative stress on the skin. Grape seed oil ensures optimal moisture levels, while lavender oil soothes the skin and minimizes pore size. This exfoliator combats free radicals and helps prevent the formation of wrinkles and hyperpigmentation. A significant enhancement in this new version is that it does not require rinsing your face with water after application!

*30 pads/190ml

Usage

After cleansing your skin with your regular cleanser, take one of the cotton pads and use the rougher side to massage it over your face and neck, avoiding the eye area. Next, flip to the smooth side and massage your face again. Proceed with the next steps in your skincare routine.

It is advisable to use it in the evening, twice a week, or as needed.

Ingredients

“Magical” Ingredients

blueberry (Youth Berry), grape seed oil, lavender oil.

Full Ingredient List

Purified Water, Dipropylene Glycol, Glycerin, Diglycerin, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Polyglycerin-3, Gluconolactone, Glyceryl Caprylate, Tromethamine, Grape Fruit Extract, Ethylhexylglycerin, Carbomer, Adenosine, Bergamot Oil, Salicylic Acid, Wine Extract (100ppm), Lavender Oil, Gardenia Florida Fruit Extract, Anthemis Nobilis Flower Oil, Dextrin, Butylene Glycol, Pelargonium Graveolens Flower Oil, Moringa Oleifera Seed Oil, Xylitol, Tartaric Acid, Capryloyl Salicylic Acid, Vitis Vinifera (Grape) Fruit Water, Lactic Acid, Lactobacillus Ferment Lysate, Glycolic Acid, Mentha Viridis (Spearmint) Leaf Oil, Perilla Frutescens Leaf Extract, Rose Oil, Caprylic/Capric Triglycerides, Isopentyldiol, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Panax Ginseng Berry Extract, Fragaria Chiloensis (Strawberry) Fruit Extract, Raspberry Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Cornus Officinalis Fruit Extract, Euterpe Oleracea Fruit Extract, Sambucus Nigra Fruit Extract, Schisandra Chinensis Fruit Extract, Vaccinium Myrtillus Fruit Extract, Adansonia Digitata Seed Oil, Hibiscus Sabdariffa Flower Extract, Ceramide NP, Hydrogenated Lecithin, Phospholipids, Maltodextrin, Xanthan Gum, Caprylyl Glycol, Collagen, Soluble Proteoglycan, Palmitoyl Tripeptide-5, Resveratrol, Cholesterol, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Extract, Ceramide NS, Ceramide AS, Propanediol, Acetyl Hexapeptide-8, Ceramide EOP, Ceramide AP, Glucose, Sodium Hyaluronate, Arginine, Hyaluronic Acid, Chondrus Crispus Extract, Oligopeptide-1, Phytosterols, Bifida Ferment Lysate, Hydroxypropyltrimonium Hyaluronate, Streptococcus Thermophilus Ferment, Crocus Sativus Flower Extract, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Limonene, Linalool.

Brand

NEOGEN was established in 2009 by the company Outin Futures with the slogan “We create reason and value.” The mission and philosophy behind developing each product is to provide truly essential benefits for the skin.

SOME BY MI AHA, BHA, PHA 30 Days Miracle Toner is one of the most sought-after products in South Korea, flying off the shelves every 3 seconds! True to its name, this toner incorporates three potent chemical exfoliants: AHA, BHA, and PHA, along with nourishing Papaya Fruit Extract and calming Witch Hazel to boost cell renewal. AHA helps eliminate dead skin cells, BHA penetrates deep to unclog pores and remove excess sebum, while PHA aids in maintaining optimal moisture levels and strengthening the skin barrier. Additionally, Tea Tree Extract is included to combat acne and reduce inflammation, while adenosine and niacinamide offer hydration and nourishment. This product has undergone dermatological testing and is safe for even the most sensitive skin.

Rest assured, its formula is cruelty-free and free from alcohol, sulfates, artificial fragrances, artificial colorants, parabens, mineral oil, and silicones.
The pH level is 5.5.

*150ml

Usage

After cleansing your skin of impurities with your preferred cleanser, generously apply the toner to a cotton pad or your hands and gently pat it onto your face and neck until fully absorbed. Avoid the eye and mouth areas. Allow the toner to sit on your skin for 10-25 minutes, and then continue with your regular skincare routine. It is recommended for evening use, and remember to apply sunscreen with SPF 30+ the following day.

Ingredients

“Magic” Ingredients

Tea Tree Oil Extract, AHA, BHA, PHA

Complete Ingredient List

Water, Quaternium-60, Propylene Glycol, Bambusa Arundinacea Stem Powder, Cellulose, Citron Extract (20,000 ppm), Dipropylene Glycol, Carbomer Water (Carbomated Water), Water (Glacier Water), Nelumbo Nucifera Flower Extract, Coptis Japonica Extract, Niacinamide (1,000 ppb), Panthenol, Arbutin, Ascorbyl Glucoside, Glutathione, (-)-alpha-bisabolol, Menadione, Tocopherol, Ascorbic Acid, Biotin, Ascorbyl Tetraisopalmitate, Cyanocobalamin, Butylene Glycol, Lactobionic Acid, 1,2-Hexanediol, Benzyl Glycol, Ethylhexylglycerin, Raspberry Ketone, Disodium EDTA, Fragrance, Limonene

Brand

SOME BY MI is a Korean skincare brand committed to addressing various skin concerns through a diverse range of products. The brand name combines the phrase "something by a miracle" with the Korean word "mi," which means beauty. Initially popular in Southeast Asia, the brand's success has allowed it to expand into Western markets, now exporting to over 20 countries, including the USA, Canada, and beyond. The brand attributes its growth in the beauty industry to its lightweight yet effective formulations. Among its offerings, the AHA, BHA, PHA 30 Days Miracle Toner stands out as the most talked-about product on social media, beauty sites, and blogs. Consumers appreciate all of the brand's products not only for their effective ingredients but also for their compatibility with sensitive and acne-prone skin.

COSRX AHA 7 Whitehead Power Liquid is an exceptionally effective chemical exfoliating toner that eliminates dead skin cells and dissolves blackheads and whiteheads caused by clogged pores and excess sebum. A standout feature of this product is that it does not contain mineral water; instead, it harnesses the power of apple fruit water, maximizing the exfoliation benefits. Formulated with 7% glycolic acid, it efficiently removes the top layer of dead cells, unveiling fresh and healthy skin. This product also tackles the signs of aging and aids in reducing acne marks. Additionally, niacinamide, a form of vitamin B3, helps minimize redness and irritation. Panthenol and hyaluronic acid deliver intense hydration to the skin. Be aware that using this product may increase sensitivity to harmful sun rays, making sunscreen application essential.

*100ml

Usage

After cleansing your skin with your daily cleanser, pour a generous amount of toner onto a cotton pad or into your hands, and apply it to your face and neck until fully absorbed. Avoid the area around the eyes and lips. Wait for 10-25 minutes. Proceed with the other steps of your routine. It is recommended to use this product in the evening, and the next day, apply sunscreen with SPF 30 or higher.

Ingredients

“Magic” Ingredients

Apple fruit water, glycolic acid, niacinamide, panthenol, sodium hyaluronate

Full ingredient list

Pyrus Malus (Apple) Fruit Water, Butylene Glycol, Glycolic Acid, Niacinamide, Sodium Hydroxide, 1,2-Hexanediol, Panthenol, Sodium Hyaluronate, Xanthan Gum, Ethyl Hexanediol

Brand

COSRX has become our first choice and definitely deserves a place in the Koral Secrets family. Its name is a blend of the word "cosmetics" and the letters "RX," symbolizing the prescription nature of skincare guided by doctors. The brand gained recognition in South Korea and subsequently worldwide, primarily through social media posts, blog articles, and discussions in close-knit communities rather than expensive marketing campaigns. COSRX believes that investments should prioritize scientific research leading to innovative formulations over mere product promotion. Its products are celebrated for their clean ingredients, featuring a limited number of highly effective components that address various skin concerns. COSRX has fostered a vast community of consumers through ongoing communication, creating products that align with their needs and desires. Their packaging is clean and minimalist, embodying the entire philosophy of COSRX.

COSRX BHA Blackhead Power Liquid is a chemical exfoliating toner, ideal for oily and acne-prone skin. The magical ingredient BHA penetrates deeply into the pores, effectively removing excess sebum. With regular use, this toner helps to prevent the formation of acne and blackheads. Formulated with 4% Betaine Salicylate, which is a derivative of BHA and is equivalent to 2% salicylic acid, this toner is powerful yet gentle. Additionally, it contains niacinamide, a form of vitamin B3, which helps to reduce redness and irritation, tightens pores, and strengthens the skin's barrier. Panthenol and hyaluronic acid provide remarkable moisturizing properties, making this toner a must-have.

*100ml

Usage

After cleansing your skin with your regular cleanser, pour a generous amount of toner onto a cotton pad or into your hands and apply it to your face and neck until fully absorbed. Avoid the areas around the eyes and lips. Wait for 10-25 minutes before proceeding with the other steps of your skincare routine.

Ingredients

“Magical” Ingredients

water from Salix Alba Willow Bark (a derivative of salicylic acid), niacinamide, hyaluronic acid, panthenol

Full ingredient list

Salix Alba (Willow) Bark Water, Butylene Glycol, Betaine Salicylate, Niacinamide, 1,2-Hexanediol, Arginine, Panthenol, Sodium Hyaluronate, Xanthan Gum, Ethyl Hexanediol.

Brand

COSRX has been our top choice and undeniably holds a special place in the Koral Secrets family. The brand’s name is derived from the union of the word “cosmetics” and the letters “RX,” symbolizing a prescription from doctors. It gained notoriety first in South Korea and then globally, primarily through social media posts, blog articles, and conversations among close social circles, rather than costly marketing campaigns. COSRX believes in channeling investments into scientific research to create innovative formulations instead of product promotion. Its products are celebrated for their clean ingredients, featuring minimal components while effectively addressing various skin concerns. COSRX has cultivated a vast community of consumers by maintaining continuous communication, developing products that cater to their needs and preferences. Their packaging is so simple and minimalist that it perfectly reflects the entire philosophy of COSRX.

COSRX AHA BHA Vitamin C Daily Toner is a gentle yet highly effective chemical exfoliating toner. Its special formulation includes 16 ingredients such as AHA, BHA, Vitamin C, Niacinamide, and more. The patented Golden-Rx Complex Vitamin C is developed by COSRX itself, derived from kiwi fruit extract and Hylocereus Undatus (Dragon Fruit) extract. These ingredients help protect cells from free radicals caused by UV exposure from the sun and assist in melanin production to lighten skin hyperpigmentation. AHA (alpha hydroxy acid) works to remove dead skin cells, while BHA (beta hydroxy acid) cleanses pores deeply by removing excess sebum. Niacinamide, a form of Vitamin B, reduces redness and skin irritation, contributing to tighter pores. This exfoliator is perfect for all skin types and has been dermatologically tested for sensitive skin.

Its formula is hypoallergenic and cruelty-free, free from: alcohol, sulfates, artificial fragrances, parabens, or mineral oils.

*150ml

How to Use

After cleansing your skin of any impurities with your regular cleanser, apply a generous amount of toner to a cotton pad or your hands and then to your face and neck, allowing your skin to fully absorb it. Avoid the areas around the eyes and lips. Continue with your other skincare routine steps.

Ingredients

“Magic” Ingredients

Kiwi fruit extract (Actinidia Chinensis), Hylocereus Undatus fruit extract (Dragon Fruit)

Full Ingredient List

Actinidia Chinensis (Kiwi) Fruit Extract, Hylocereus Undatus Fruit Extract, Salix Alba (Willow) Bark Water, Pyrus Malus (Apple) Fruit Water, Butylene Glycol, Niacinamide, 1,2-Hexanediol, Ethyl Hexanediol, Sodium Lactate, Water, Glycolic Acid, Allantoin, Panthenol, Adenosine, Betaine Salicylate, Ascorbyl Glucoside

Brand

COSRX has become our top choice and is truly a cornerstone of the Koral Secrets family. The name comes from a combination of the word “cosmetics” and the letters “RX,” symbolizing a prescription from doctors. The brand has gained recognition in South Korea and globally, largely through social media posts, blog articles, and discussions in intimate circles, rather than through expensive marketing campaigns. COSRX believes that investments should prioritize scientific research that leads to innovative formulations instead of product promotion. Their products are known for clean ingredients, consisting of few components while being very effective in addressing various skin issues. COSRX has cultivated a large consumer community through ongoing communication, creating products tailored to their needs and desires. Their packaging is simple and minimalist, reflecting the entire philosophy of COSRX.

BENTON Aloe BHA Skin Toner is a chemical exfoliating toner enriched with Aloe Vera, filtered snail secretion, and salicylic acid. It is part of the aloe line from the brand BENTON! These ingredients make this product highly beneficial for acne-prone skin. Salicylic acid helps to deeply cleanse dead skin cells and aids in controlling excess sebum. Meanwhile, Aloe Vera is a plant known for its antioxidant and soothing properties for the skin. Lastly, one of the unique K-Beauty ingredients is snail secretion, which regenerates tired skin affected by stress and pollution. This exfoliant is suitable for all skin types, especially sensitive skin.

Its formula is dermatologically tested and free of harmful ingredients such as: alcohol, artificial preservatives, artificial coloring agents, parabens, or mineral oil, and it is not tested on animals.

*200ml

Usage

After cleansing your skin of any impurities with your regular cleanser, apply a generous amount of toner onto a cotton pad or your hands and spread it across your face and neck until fully absorbed. Avoid the area around the eyes and lips. Continue with the other steps of your skincare routine.

Ingredients

“Magic” Ingredients

Aloe Vera leaf water, filtered snail secretion, salicylic acid

Full List of Ingredients

Aloe Barbadensis Leaf Water, Aqua (Water), Butylene Glycol, Glycerin, 1,2-Hexanediol, Sodium Hyaluronate, Snail Secretion Filtrate, Beta-Glucan, Polyglutamic Acid, Aspalathus Linearis Extract, Portulaca Oleracea Extract, Psidium Guajava Fruit Extract, Salicylic Acid (0.5%), Althaea Rosea Root Extract, Aloe Barbadensis Leaf Extract, Aloe Barbadensis Leaf Juice, Arginine, Pentylene Glycol, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Usnea Barbata (Lichen) Extract, Polysorbate 20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum

Brand

BENTON is a Korean beauty brand founded in 2011 by brothers JangWon and ChaeWon Lee, after experiencing skin issues of their own.

You may have seen the famous film “The Curious Case of Benjamin Button,” and you will easily understand the name and philosophy of the brand. Anyone would want to be like the main character of the film, who rejuvenated as time went by. With this idea in mind, Benton strives to create the best skincare products to maintain the skin in its optimal condition. In their product formulations, you will always find natural ingredients that provide your skin with health and vitality, rather than harmful ingredients that only offer temporary results. The brand’s commitment to nature is also evident in its policy of not conducting animal testing, a commitment recognized by PETA (People for the Ethical Treatment of Animals).

SOME BY MI Yuja Niacin 30 Days Miracle Brightening Toner is a cornerstone product in the Yuja Niacin Brightening line from the esteemed brand SOME BY MI. This toner features a remarkable 90% Yuja extract, extracted from a unique hybrid Asian fruit that is a combination of mandarin and lemon, celebrated for its ability to boost collagen production—a vital protein that helps counteract skin aging. Additionally, it includes 5% niacinamide, a form of vitamin B that effectively reduces hyperpigmentation and dark spots, along with 12 vitamins and lotus flower extract (water lily) that work together to nourish and rejuvenate the skin. This product is suitable for all skin types, including sensitive skin, and is an essential addition to any skincare routine.

*150ml

Usage

After cleansing your face with your chosen cleanser to remove impurities, generously apply the toner onto a cotton pad or your hands. Gently pat it onto your face and neck, taking care to avoid the eye area, until it is fully absorbed by the skin.

Ingredients

"Magic" Ingredients

yuja fruit extract, lotus flower extract, niacinamide, glutathione, arbutin

Full Ingredient List

Citrus Junos Fruit Extract (90%), Niacinamide (5%), 1,2-Hexanediol, Glycerin, Polyglyceryl-10 Laurate, C12-14 Pareth-7, Water, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Citrus Junos Peel Oil (105 ppm), Butylene Glycol, Adenosine, Tromethamine, Disodium EDTA, Coptis Chinensis Root Extract, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Panthenol, Sodium Ascorbyl Phosphate, Saussurea Involucrata Extract, Bisabolol, Maltodextrin, Hydrolyzed Vegetable Protein, Sambucus Nigra Flower Extract, Citrus Aurantium Dulcis (Orange) Flower Extract, Magnolia Liliflora Flower Extract, Plumeria Rubra Flower Extract, Lilium Tigrinum Extract, Folic Acid, Biotin, Pyridoxine, Pancratium Maritimum Extract, Tocopherol, Cyanocobalamin, Linoleic Acid, Thiamine HCl, Beta-Carotene, Riboflavin, Inositol, Limonene.

Brand

SOME BY MI is a Korean skincare brand that offers a wide range of products aimed at addressing various skin concerns. The brand name is a blend of the phrase “something by a miracle,” which evokes the idea of transformation, and the Korean word "mi" (beauty). Having gained significant popularity in Southeast Asia, its success has allowed it to penetrate into the Western market, now exporting to over 20 countries, including the USA, Canada, and more. This impressive growth in the beauty industry can be attributed to its lightweight yet effective formulations. Notably, the AHA, BHA, PHA 30 Days Miracle Toner has created substantial buzz across social media, beauty websites, and blogs. All of the brand's products are well-received by consumers, praised not just for their ingredients but also for their effectiveness and compatibility with sensitive and acne-prone skin.

Water-based facial cleanser

This water-based cleanser is perfect for kick-starting your day by removing impurities and excess oil that accumulate overnight. Formulated with a low pH similar to the skin's natural pH, it prevents the skin from feeling tight and dry while preparing it to better absorb the active ingredients in your skincare routine. The "magic" essential oil of Tea Tree offers antibacterial properties, while the natural BHA (salicylic acid) penetrates deeply into the pores to thoroughly cleanse them of excess oil and sebum. This cleanser is suitable for morning use and can also serve as a second cleanser in the evening, following an oil-based cleanser.

*150ml

Usage

Wet your face with lukewarm water, then take a small amount of the cleanser. Lather it well in your hands and apply it to your skin, massaging in circular motions. Rinse your face thoroughly with plenty of water.

Ingredients

Magic ingredients

Saccharomyces ferment (Yeast), Cryptomeria Japonica leaf extract, Tea Tree leaf essential oil

Full list of ingredients

Water, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Polysorbate 20, Styrax Japonicus Branch/Fruit/Leaf Extract, Butylene Glycol, Saccharomyces Ferment, Cryptomeria Japonica Leaf Extract, Nelumbo Nucifera Leaf Extract, Pinus Palustris Leaf Extract, Ulmus Davidiana Root Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Pueraria Lobata Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Allantoin, Caprylyl Glycol, Ethylhexylglycerin, Betaine Salicylate, Citric Acid, Ethyl Hexanedil, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Disodium EDTA

Brand

COSRX was our first choice and a staple in the Koral Secrets family. Its name combines "cosmetics" with the letters "RX," symbolizing a doctor's prescription. The brand gained popularity in South Korea and globally, largely through social media, blog posts, and word-of-mouth, rather than expensive marketing campaigns. COSRX believes in investing not in product promotion but in scientific research to develop innovative formulations. Known for their clean compositions with minimal ingredients, their products effectively address various skin concerns. COSRX has cultivated a vibrant community by engaging in continuous communication with consumers, creating products that meet their needs and desires. Their packaging is delightfully simple and minimalist, reflecting the core philosophy of COSRX.