MILK TOUCH Dew Stain Sheer Lip Gloss is a gloss that gives the lips shine and a light natural colour, without feeling sticky. It applies very easily and makes the lips look fuller, softer and with a “dewy glass lips” effect that is very on-trend. The formula contains hyaluronic acid and vitamin E, which help to hydrate and soften the lips, keeping them healthy throughout the day. It can be used for a simple, fresh look, or over a lip tint for more shine and a more pronounced effect.

*4g

How to use

Apply to the lips lightly for a subtle finish. For a stronger tone, we suggest applying it twice.

Ingredients

The "magic" ingredients

hyaluronic acid, vitamin E

Full ingredient list

Dimethicone, Cyclopentasiloxane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenyl Trimethicone, Titanium Dioxide, 1,2-Hexanediol, Diphenylsiloxy Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Silica Silylate, C30-45 Alkyl Dimethicone, Butyloctyl Salicylate, Menthone Glycerin Acetal, Sunset Yellow FCF, Cyclohexasiloxane, Lithol Rubine BCA, Talc, Tocopheryl Acetate, Ferrous-Ferric Oxide, Tartrazine, Fragrance, Propanediol, Water, Butylene Glycol, Ferric Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Eriobotrya Japonica Leaf Extract, Brilliant Blue FCF, Mentha Viridis (Spearmint) Extract, Prunus Persica (Peach) Fruit Extract, Phenoxyethanol

Brand

MILK TOUCH is one of the most well-known and viral K-beauty brands, created in Korea in 2019 by the famous Korean influencer Hong Young-gi. The brand quickly became famous thanks to its formulas that combine make-up with skin care, offering products that not only beautify but also help to hydrate, soothe and improve the skin. MILK TOUCH is characterised by lightweight textures, a natural finish and the famous “glass skin” effect, while its products contain well-known ingredients such as niacinamide, Centella Asiatica, hyaluronic acid and plant extracts that help to maintain healthy, glowing skin. The brand became especially viral on TikTok and Instagram thanks to its cushions, lip tints and skincare products that deliver immediate results and a fresh, dewy, very modern appearance.

MILK TOUCH Black Peel Off Lip Tattoo is a viral K-beauty lip stain that gives lips long-lasting colour for many hours. The product is applied as a black layer onto the lips; after drying for a few minutes, it is removed like a mask (“peel-off”). After removal, a natural, pigmented, long-wearing tint remains on the lips that looks like part of the lips themselves rather than a classic lipstick. Its formula is designed to be waterproof and transfer-proof, resisting throughout the day without easily coming off, which makes it perfect for long days or events. Besides the strong and lasting effect, it also contains moisturizing ingredients such as hyaluronic acid and vitamin E, which help prevent the lips from looking dry after application. This lip tattoo is highly favoured for its unique effect, colour intensity and the “just-stained lips” look that gives a modern and very attractive appearance.

*4gr

How to use

Make sure the lips are clean and free of balm or oil so that the product adheres well. Apply a thick, even layer of the lip tattoo to the lips, avoiding going outside the lip line. Leave to dry for about 5–10 minutes, until a dry film forms over the lips. When it is completely dry, remove slowly from one corner like a “peel-off mask”.

After removal, a soft, pigmented tint will remain on the lips. Finally, you can add a lip balm or gloss on top for extra hydration and shine.

Ingredients

The "magic" ingredients

hyaluronic acid, vitamin E

Full ingredient list

Water, Polyvinyl Alcohol, Dipropylene Glycol, Acacia Senegal Gum, 1,2-Hexanediol, Alcohol, Citric Acid, Sodium Citrate, Maltodextrin, CI 17200(Red 33), Pentylene Glycol, Algin, CI 19140(Yellow 5), CI 15985(Yellow 6), Caramel, Peat Water, Fragrance, Butylene Glycol, Hydroxypropyl Methylcellulose, Glycerol formal, CI 42090(Blue 1), Allantoin, CI 45410(Red 27), Dipotassium Glycyrrhizate, CI 45380(Red 21), Potassium Sorbate, Tocopherol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Propanediol, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Ethylhexylglycerin, Sodium Benzoate, Sodium Acetylated Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Dimethylsilanol Hyaluronate, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid

Brand

MILK TOUCH is one of the most well-known and viral K-beauty brands, created in Korea in 2019 by the famous Korean influencer Hong Young-gi. The brand quickly became famous thanks to formulas that combine makeup with skincare, offering products that not only beautify but also help to hydrate, soothe and improve the skin. MILK TOUCH is characterised by lightweight textures, a natural finish and the famous “glass skin” effect, while its products contain well-known ingredients such as niacinamide, Centella Asiatica, hyaluronic acid and botanical extracts that help maintain healthy, glowing skin. The brand became especially viral on TikTok and Instagram thanks to its cushions, lip tints and skincare products that deliver instant results and a fresh, dewy, very modern look.

MILK TOUCH Jelly Fit Tinted Glow Tint combines intense colour with a juicy, natural shine, giving the lips a smooth, hydrated and fuller-looking appearance. Its jelly-textured formula applies easily to the lips without creating a sticky or heavy sensation, while offering a glossy, fresh finish that lasts for hours. Rich in squalane and hyaluronic acid, this tint helps to hydrate, keeping them soft and nourished throughout the day.

*4gr

How to use

Apply lightly to the lips for a subtle finish. For a stronger tint, we suggest applying twice.

Ingredients

Full ingredients list

Water, Diisostearyl Malate, Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-10 Decaisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Butylene Glycol, Polysorbate 60, Glycerin, Ceteareth-20, Pentaerythrityl Tetraisostearate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Menthoxypropanediol, Polyglyceryl-2 Triisostearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyurethane-14, Squalane, Yellow 6 (CI 15985), Caprylyl Glycol, Red 28 (CI 45410), 1,2-Hexanediol, Ethylhexylglycerin, Fragrance, Propanediol, Red 33 (CI 17200), Sorbitan Isostearate, Illicium Verum (Anise) Fruit Extract, Blue 1 (CI 42090), Hexylene Glycol, Potassium Laurate, Tocopherol, Prunus Salicina Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Juice

Brand

MILK TOUCH is one of the most popular and viral K‑beauty brands, created in Korea in 2019 by the well-known Korean influencer Hong Young-gi. The brand quickly became famous thanks to formulas that combine makeup with skin care, offering products that not only beautify but also help to hydrate, soothe and improve the skin. MILK TOUCH is characterised by lightweight textures, a natural finish and the famous “glass skin” effect, while its products contain well-known ingredients such as niacinamide, Centella Asiatica, hyaluronic acid and botanical extracts that help maintain healthy, glowing skin. The brand has become particularly viral on TikTok and Instagram thanks to its cushions, lip tints and skincare products that deliver immediate results and a fresh, dewy, very modern look.