Water-based Cleanser

MEDICUBE Azelaic Acid Niacinamide Deep Clean Foam Cleanser is a foam cleanser designed to remove excess sebum, impurities and pore buildup. The formula combines Azelaic Acid and Niacinamide with exfoliating ingredients such as Salicylic Acid, Gluconolactone (PHA) and Glycolic Acid (AHA), which help gradually improve the appearance of pores, blackheads and rough skin texture. The formula is rounded out with Panthenol, Allantoin, Centella Asiatica and Ceramide NP, which help maintain hydration and support the skin barrier during cleansing. It also contains Glycerin and several forms of hyaluronic acid, which help prevent the skin from feeling tight after rinsing. The texture creates a rich foam and cleanses the skin without making the skincare routine feel overly heavy. It is especially suitable for normal, combination or oily-prone skin, as well as for those who want a daily cleanser focused on excess sebum, clogged pores and the appearance of redness.

The formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, parabens, silicones, sulfates, artificial colorants, artificial fragrance, etc.

*120g

Usage

Ingredients

Magic ingredients

2% Niacinamide, Azelaic Acid, Salicylic Acid, Glutathione, Centella, Ceramide, Hyaluronic Acid

Full ingredient list

Water, Glycerin, Myristic Acid, Stearic Acid, Potassium Hydroxide, Lauric Acid, Glyceryl Stearate SE, Niacinamide, Palmitic Acid, Cocamidopropyl Betaine, Potassium Cocoyl Glycinate, Sorbitan Olivate, Sodium Polyacrylate, Potassium Cocoyl Glutamate, Salicylic Acid, Polyquaternium-10, Sodium Chloride, Polyquaternium-7, Melia Azadirachta Leaf Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, Disodium EDTA, Melia Azadirachta Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Coccinia Indica Fruit Extract, Fragaria Chiloensis (Strawberry) Fruit Extract, Ficus Carica (Fig) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Prunus Domestica Fruit Extract, Sodium Benzoate, Cocos Nucifera (Coconut) Oil, Corallina Officinalis Extract, Curcuma Longa (Turmeric) Root Extract, Azelaic Acid, Dipeptide-15, Glutathione, Dipotassium Glycyrrhizate, Caprylic/Capric Triglyceride, Butylene Glycol, Adansonia Digitata Seed Oil, 1,2-Hexanediol, Hydrogenated Lecithin, Ceramide NP, Hydrogenated Phosphatidylcholine, Centella Asiatica Extract, Sucrose Stearate, Cetearyl Alcohol, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Dimethylsilanol Hyaluronate, Sodium Hyaluronate, Potassium Hyaluronate, Ceramide EOP, Sodium Hyaluronate Crosspolymer, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Dimethylsilanol, Ceramide AP, Ceramide NS, Asiaticoside, Madecassic Acid, Madecassoside, Asiatic Acid

Brand

Пена за миење

MEDICUBE Zero Pore Clearing Capsule Cleansing Foam е средство за миење во форма на пена, создадено да ги чисти порите во длабочина, да го отстранува вишокот маснотии и да помага во намалувањето на црните точки. Формулата содржи сини капсули со состојки поврзани со технологијата Cica Exosome, како и салицилна киселина (BHA), која помага во отстранувањето на мртвите клетки и во чистењето на затнатите пори. Манделната киселина (AHA) и глуконолактонот (PHA) помагаат во нежната ексфолијација на површината на кожата, подобрувајќи го изгледот на нерамномерната текстура, додека честичките силица помагаат во отстранувањето на нечистотиите и вишокот маснотии. Формулата содржи и екстракт од Centella Asiatica, зелен чај и Houttuynia Cordata, кои помагаат во смирувањето и негата на кожата. Глицеринот помага во задржувањето на хидратацијата, оставајќи ја кожата чиста и свежа по миењето. Ова средство за чистење е особено погодно за мрсна и комбинирана кожа, со видливи пори, црни точки и нерамномерна текстура.

Неговата формула е дерматолошки тестирана и не содржи штетни состојки, како: алкохол, парабени, силикони, сулфати, вештачки бои, вештачки мириси и сл.

*120gr

Употреба

Состојки

„Магични“ состојки

Салицилна киселина (BHA), манделна киселина (AHA), глуконолактон (PHA), силица, Centella Asiatica, екстракт од зелен чај, Houttuynia Cordata, глицерин, Cica Exosome

Целосна листа на состојки

Water, Glycerin, Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate, Lauryl Hydroxysultaine, Coco-Glucoside, Decyl Glucoside, 1,2-Hexanediol, Salicylic Acid, Sodium Chloride, Caprylyl Glycol, Hydroxypropyl Starch Phosphate, Silica, Fragrance, AcrylatesC10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Polyquaternium-67, Dextrin, Zea Mays (Corn) Starch, Microcrystalline Cellulose, Mannitol, Disodium EDTA, Sucrose, Gardenia Florida Fruit Extract, Sodium Acetate, Ultramarines (CI 77007), Tocopheryl Acetate, Isopropyl Alcohol, Butylene Glycol, Gluconolactone, Mandelic Acid, Salix Alba (Willow) Bark Extract, Centella Asiatica Leaf Vesicles, Centella Asiatica Leaf Extract, Cladosiphon Okamuranus Extract, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Coffea Arabica (Coffee) Seed Extract, Pueraria Lobata Root Extract, Pinus Palustris Leaf Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Ulmus Davidiana Root Extract, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Pinus Densiflora Leaf Extract

Бренд

Пена за миење

MEDICUBE Azelaic Acid Capsule Cleansing Foam е пенливо средство за миење на лицето, создадено да ги отстранува нечистотиите, вишокот маснотии и остатоците што се собираат во порите, помагајќи во одржувањето на почиста кожа. Формулата содржи микроскопски капсули со азелаична киселина, кои се раствораат при чистењето, како и ниацинамид, што помага во подобрувањето на изгледот на тонот на кожата. Салицилната киселина помага во чистењето на порите и во намалувањето на црните точки, додека гликолната киселина и глуконолактонот помагаат во отстранувањето на мртвите клетки и во подобрувањето на изгледот на текстурата на кожата. Centella Asiatica, пантенолот и алантоинот помагаат во смирувањето на кожата, додека церамидите и хијалуронската киселина ја поддржуваат хидратацијата и нејзината заштитна бариера. Ова средство за чистење е особено погодно за мрсна, комбинирана кожа и кожа склона кон акни, црни точки и затнати пори.

Неговата формула е дерматолошки тестирана и не содржи штетни состојки, како: алкохол, парабени, силикони, сулфати, вештачки бои, вештачки мириси и сл.

*120gr

Употреба

Состојки

„Магични“ состојки

Азелаична киселина, ниацинамид, салицилна киселина, гликолна киселина, глуконолактон, Centella Asiatica, пантенол, алантоин, церамиди, хијалуронска киселина

Целосна листа на состојки

Glycerin, Water, Sodium Cocoyl Glycinate, Lauryl Hydroxysultaine, Sodium Chloride, Coco-Glucoside, Decyl Glucoside, Sodium Lauroyl Glutamate, 1,2-Hexanediol, Niacinamide, Zea Mays (Corn) Starch, Mannitol, Microcrystalline Cellulose, Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), Chromium Hydroxide Green (CI 77289), Tocopheryl Acetate, Hydrogenated Lecithin, Azelaic Acid, Butylene Glycol, Polygonum Cuspidatum Extract, Coffea Arabica (Coffee) Seed Extract, Diospyros Kaki Leaf Extract, Castanea Crenata (Chestnut) Shell Extract, Carthamus Tinctorius (Safflower) Flower Extract, Citric Acid, Caprylyl Glycol, Hydroxypropyl Starch Phosphate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Silica, Polyquaternium-67, Salicylic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Dextrin, Gardenia Florida Fruit Extract, Disodium EDTA, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Allantoin, Centella Asiatica Leaf Extract, Asiaticoside, Madecassoside, Asiatic Acid, Madecassic Acid, Caprylic/Capric Triglyceride, Ceramide NP, Adansonia Digitata Seed Oil, Tocopherol, Ceramide NS, Ceramide AS, Ceramide EOP, Ceramide AP, Sodium Hyaluronate, Panthenol, Gluconolactone, Glycolic Acid, Dipeptide-15, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Dimethylsilanol Hyaluronate, Hyaluronic Acid, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate

Бренд

Water-based Cleanser

SUNGBOON EDITOR Green Tomato Deep Pore Cleansing Ultra Whipping Foam is a water-based cleanser designed to deeply cleanse pores, remove excess oil and impurities, without leaving the skin feeling dry after washing. The formula contains tomato extract, which provides antioxidant action and helps improve the appearance of skin texture, while salicylic acid (BHA) helps to clear pores and control sebum. To maintain hydration, the formula combines several forms of hyaluronic acid, together with ceramide, squalane and panthenol, helping the skin remain soft and hydrated after cleansing. Suitable for: combination, oily and visibly porous skin, as well as acne-prone skin. It can also be used by normal and sensitive skin, but for very dry or very sensitive skin moderate use is recommended, as it is a foaming cleanser and contains salicylic acid.

Its formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, parabens, silicones, sulfates, artificial colorants, artificial fragrance, etc.

*120 g

How to use

Ingredients

Key "magic" ingredients

tomato extract, BHA, hyaluronic acid, ceramide, squalane, panthenol,

Full ingredient list

Water, Glycerin, Myristic Acid, Palmitic Acid, Lauric Acid, Lauryl Hydroxysultaine, Sodium Chloride, Potassium Hydroxide, Stearic Acid, Arachidic Acid, Glyceryl Stearate SE, Butylene Glycol, 1,2-Hexanediol, Solanum Lycopersicum (Tomato) Fruit Extract, Polyquaternium-7, Sodium Benzoate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cetearyl Olivate, Sorbitan Olivate, Collagen Extract, Hydrolyzed Collagen, Soluble Collagen, Cocoyl Hydrolyzed Collagen, Procollagen, Desamido Collagen, Atelocollagen, Oenothera Biennis (Evening Primrose) Flower Extract, Pinus Palustris Leaf Extract, Pueraria Lobata Root Extract, Ulmus Davidiana Root Extract, Glycine, Serine, Glutamic Acid, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Cysteine, Methionine, Salicylic Acid, Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Butyrospermum Parkii (Shea), Butter, Olea Europaea (Olive) Fruit Oil, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Squalane, Cholesterol, Ceramide NP, Phytosphingosine, Panthenol, Citric Acid

Brand

Water Cleanser

SUNGBOON EDITOR Kojic Acid Niacinamide Radiance Soothing Gel Cleanser is a gel-type cleanser designed to gently cleanse the skin of impurities, excess oil and dead skin cells, while at the same time enhancing radiance and evening out the skin's appearance. The formula combines encapsulated kojic acid with niacinamide, two ingredients known for treating the appearance of dark spots and uneven tone. Kojic acid helps reduce melanin formation, while niacinamide helps improve the appearance of spots, redness and uneven tone. Indian saffron (Turmeric) extract complements the formula with soothing and antioxidant properties, while panthenol and hydrolyzed hyaluronic acid help retain hydration and minimize the feeling of dryness after cleansing. The formula also contains Tea Tree oil and botanical extracts, making the cleansing more suitable for skin prone to oiliness and acne. Suitable for: normal, combination and oily skin, especially for skin with spots, post-acne marks, uneven tone and lack of radiance.

Its formula is dermatologically tested and does not contain harmful ingredients such as: alcohol, parabens, silicones, sulfates, artificial colorants, artificial fragrances, etc.

*120g

Usage

Ingredients

Key "magical" ingredients

kojic acid, niacinamide, Tea Tree oil, hyaluronic acid,

Full list of ingredients

Water, Sodium C14-16 Olefin Sulfonate, Tetradecene, Hexadecene, Lauryl Betaine, Sodium Chloride, Acrylates Copolymer, Glycerin, Cocamidopropyl Betaine, Niacinamide, Cocamide MEA, Polyquaternium-7, Sodium Benzoate, Tromethamine, Hydroxyacetophenone, Mannitol, Microcrystalline Cellulose, Zea Mays (Corn) Starch, Titanium Dioxide (CI 77891), Kojic Acid, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Ethylhexylglycerin, Disodium EDTA, Melaleuca Alternifolia (Tea Tree) Leaf Oil, 1,2-Hexanediol, Hydrolyzed Hyaluronic Acid, Panthenol, Glycine Soja (Soybean) Oil, Retinol, BHT, Hippophae Rhamnoides Oil, Citric Acid

Brand

PURITO TXA 6 Niacinamide 10 Retinal Serum is a serum designed to give the skin a more even, bright, and smooth appearance. The formula combines 6% Tranexamic Acid and 10% Niacinamide, which help improve the appearance of dark spots and hyperpigmentation, while Retinal supports skin renewal and helps improve texture and fine lines. Centella Asiatica, Ceramide NP, Allantoin and Bisabolol help soothe and maintain a healthy skin barrier. The formula has a light, soft texture that spreads easily and absorbs without leaving a heavy feeling. With regular use, the skin looks more even, smoother, and more radiant.

The formula is hypoallergenic, dermatologically tested and does not contain harmful and irritating ingredients for the skin, such as: alcohol, parabens, silicone, sulfates, artificial fragrance.

*30ml

Usage

Shake gently 3–5 times. In the evening, after cleansing and toner, apply a small amount to dry skin, avoiding the eyes and lips. Follow with a moisturizer. Start by using it infrequently and increase gradually according to tolerance. In the morning always use SPF.

Ingredients

The "magical" ingredients

Tranexamic Acid 6%, Niacinamide 10%, Retinal 25 ppm (0.0025%), Ceramide NP, Centella Asiatica, Glutathione

Full list of ingredients

Water, Niacinamide(10%), Tranexamic Acid(6%), Glycerin, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Methylpropanediol, Pentylene Glycol, PVP, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Butylene Glycol, Agar, Gellan Gum, Ethylhexylglycerin, Sodium Citrate, Hydroxyacetophenone, Citric Acid, Hydroxydecyl Ubiquinone, Adenosine, Lactococcus Ferment Lysate, Hydrogenated Lecithin, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Fructooligosaccharides, Cyanocobalamin, Xanthan Gum, Retinal(25 ppm), Ceramide NP, Arginine, Tocopherol, Glutathione, Bisabolol, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Xanthophylls, Sodium Chloride, Phenylpropanol, Levulinic Acid, Sodium Levulinate

Brand

PURITO is a Korean skincare brand that draws attention even with its name. Its meaning is the combination of the word "purity" and "to" which comes from the Chinese symbol 土 and means "earth." Purity conveys the brand's philosophy and mission to select natural ingredients and to create clean and safe products with them. The earth symbolizes a return to origin, restoring the skin to its initial state by regenerating and strengthening its damaged barrier. It should be emphasized that PURITO, in its product formulations, does not contain harmful ingredients or substances. This is also the point where the ideas of the two founders meet: Mr. Kim, an entrepreneur in the K-Beauty world, very nature-friendly who wanted to create products with pure ingredients, against animal cruelty and with eco-friendly packaging; and Ms. Sunny, who after her personal experience with acne-prone skin began researching to understand the causes and solutions for her issues. All this philosophy is best conveyed by the "Centella Green Level" line which contains extract of the famous Asian plant Centella Asiatica. You can find the toner, serum and sunscreen of this line in the Koral Secrets family.

PURITO Pure Vitamin C Serum is a lightweight and hydrating serum designed to restore the skin's radiance and even-looking appearance. With 5% pure Vitamin C (Ascorbic Acid), it helps reduce the appearance of dark spots, post-acne marks and uneven tone, making the skin look brighter and fresher. The formula with bamboo water, Niacinamide, Glutathione and Sodium Hyaluronate provides a good combination of brightening, hydration and skin barrier support. Its fluid and lightweight texture absorbs quickly, without leaving a greasy or heavy feeling, and can be easily used under moisturizer and makeup. It is also a suitable choice for those who want to start using Vitamin C with a gentler formula.

The formula is hypoallergenic, dermatologically tested and does not contain ingredients that are harmful and irritating to the skin, such as: alcohol, parabens, silicone, sulfates, artificial fragrance.

*60ml

Usage

After cleansing and toner, apply 2–3 pumps to the face and spread gently, avoiding the eyes. Continue with your moisturizer. Start with a smaller amount if the skin is sensitive. If used in the morning, always apply SPF. Close well after use, store away from light and heat and use within 3 months of opening.

Ingredients

The "magic" ingredients

5% pure Vitamin C (Ascorbic Acid), Niacinamide, Glutathione, bamboo water, Sodium Hyaluronate, Adenosine and use within 3 months of opening.

Full list of ingredients

Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Polyglyceryl-6 Caprylate, Aqua/Water, Polyglyceryl-4 Caprate, Sodium Hyaluronate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine

Brand

PURITO is a Korean skincare brand that draws attention with its name. Its meaning is the combination of the word "purity" and "to", the latter coming from the Chinese symbol 土 which means "earth". Purity conveys the brand's philosophy and mission to select natural ingredients and to create clean and safe products with them. The earth symbolizes a return to origins, restoring the skin to its original condition by regenerating and strengthening its damaged barrier. What should be emphasized is that PURITO, in its product formulations, does not contain harmful ingredients and substances. This is also the point where the ideas of the two founders meet: Mr. Kim, an entrepreneur in the world of K-Beauty, very nature-friendly who wanted to create products with pure ingredients, against animal cruelty and with eco-friendly packaging; Ms. Sunny, who after her personal experience with acne-prone skin started researching to understand the causes and solutions for her issues. All this philosophy is best conveyed by the "Centella Green Level" line which contains extract of the famous Asian plant Centella Asiatica. The toner, serum and sunscreen of this line can be found in the Koral Secrets family.

If you're looking for a product that addresses the first signs of aging, uneven texture and loss of elasticity, MISSHA Time Revolution Retinol 500 Wrapping Mask is the ideal choice for your evening routine. This innovative mask creates a thin wrapping layer over the skin, which helps retain active ingredients overnight and maximizes their regenerating effect. Its formula contains 500 IU Retinol, a powerful derivative of vitamin A, known for its ability to improve skin elasticity, smooth fine lines and wrinkles, and improve its overall texture and tone. Combined with Collagen, Panthenol and moisturizing ingredients, this mask helps strengthen the skin barrier, provide long-lasting hydration and restore a smoother, more youthful appearance. During the night, the mask works intensively to nourish and regenerate the skin, while in the morning the skin looks fresher, firmer and with a natural glow. It is suitable for normal, dry, combination and mature skin, especially for those who want to treat fine lines, loss of elasticity and the first signs of aging.

*80ml

Usage

After cleansing your skin with your cleanser and completing your routine, take a generous amount and spread it gently and evenly over the skin. Make sure to avoid the more sensitive areas of your face, such as the eye and lip areas. In the morning, peel it off slowly downward. Then continue with the steps of your routine.

Ingredients

'Magic' ingredients

500 IU Retinol, Collagen, Panthenol,

Full list of ingredients

Water, Octyldodecanol, Polyvinyl Alcohol, Methylpropanediol, Butylene Glycol, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Niacinamide, Algin, Pentaerythrityl Tetraethylhexanoate, Polysorbate 80, Polyglyceryl-10 Oleate, Pullulan, Sphingomonas Ferment Extract, Gardenia Florida Fruit Extract, Paeonia Suffruticosa Root Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Lactobacillus/Soybean Ferment Extract, Oryza Sativa (Rice) Extract, Solanum Melongena (Eggplant) Fruit Extract, Daucus Carota Sativa (Carrot) Root Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Glycine Soja (Soybean) Oil, Pelargonium Graveolens Flower Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Anthemis Nobilis Flower Oil, Santalum Album (Sandalwood) Oil, Sodium Hyaluronate, Glyceryl Stearate, PEG-100 Stearate, Panthenol, Disteardimonium Hectorite, Sodium Polystyrene Sulfonate, Microcrystalline Cellulose, Ethylhexylglycerin, Tocopheryl Acetate, Allantoin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Adenosine, Cellulose Gum, Sodium Phytate, Dextrin, Retinol, Tocopherol, Kaolin, Hydrated Silica, Dipropylene Glycol, Hydrogenated Phosphatidylcholine, Ceramide NP, Cholesterol, Bifida Ferment Lysate, HDI/Trimethylol Hexyllactone Crosspolymer, Palmitic Acid, Stearic Acid, Glycerin, Lactobacillus Ferment, Caprylyl Glycol, Lactobacillus/Acerola Cherry Ferment, Lactobacillus Ferment Lysate, Lactococcus Ferment, Lactococcus Ferment Lysate, Leuconostoc/Radish Root Ferment Filtrate, Bifida Ferment Filtrate, Alcohol, Xanthan Gum, Phenylpropanol, Hydrolyzed Elastin, Hydrolyzed Collagen, Saccharomyces Ferment, Disodium EDTA, Bacillus Ferment, Limonene, Citronellol, Geraniol, Linalool

Brand

For many women, the first introduction to K-Beauty has been and remains the famous Korean brand MISSHA. This is thanks to products like the BB cream line and the sun protection cream All Around Safe Block Aqua Sun Gel. MISSHA took its first step into the market in 2001 by offering a new alternative for consumers. It created products of very high quality, but at affordable prices, unlike other brands at the time that had dominated the market with their staggering prices. Over the years, MISSHA won the hearts of millions of followers thanks to products with effective formulations that meet the consumer's desire and need for healthy, vibrant skin. While other brands promise "instant results", MISSHA has a different approach by promoting a gradual improvement of skin concerns.