BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin is specially designed for individuals dealing with hyperpigmentation who want to achieve a more even skin tone! This serum contains 68.6% rice bran water, historically known in Korea as "beauty water," which is highly effective for hydration and skin tone evening. Rice bran is rich in amino acids and minerals, making it excellent for skin hydration. It also provides nourishment through vitamin B and various minerals, reinforcing the skin's protective barrier. Additionally, 2% alpha arbutin, also known as Hydroquinone β-D-glucopyranoside, is a natural antioxidant and a remarkable skin brightener derived from raspberry and blueberry plants. It minimizes excessive melanin production, effectively fading brown spots, age spots, melasma, and post-inflammatory hyperpigmentation. This serum has a lightweight texture that absorbs quickly into the skin. Suitable for all skin types, it specifically targets hyperpigmentation and is safe for use during pregnancy.

Its formula is vegan, non-comedogenic, dermatologically tested, and free from harmful and irritating ingredients such as alcohol, parabens, silicones, sulfates, artificial fragrances, essential oils, and artificial colorants. The product is also cruelty-free.

*30ml

How to Use

Apply after toner or essence. Take a generous amount in your hands and spread it evenly over your face, neck, and décolletage until fully absorbed. Continue with the next steps of your skincare routine.

Ingredients

"Magic" Ingredients

68.6% rice bran water, alpha arbutin

Full Ingredient List

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Brand

Beauty of Joseon is a skincare brand inspired by the beauty of women during the Joseon Dynasty in Korea. During that time, women focused extensively on skincare, aiming to maintain clean and healthy skin rather than hiding it under heavy makeup. The essence of these women’s beauty was documented in the Gyuhap Chongseo, an encyclopedia of beauty from the Joseon Dynasty, written by Yi Bingheogak, a female scholar from a prestigious family in 1809, which described women as having a healthy and radiant complexion. Thus, the brand interprets its skincare products through the lens of blending the magic of traditional plants containing Hanbang (traditional Korean herbal medicine) with modern ingredients that are scientifically supported.