SHISEIDO Fino Premium Touch Shampoo

SHISEIDO Premium Touch Shampoo is a "BESTSELLER" in the hair shampoo category in Japan. Formulated to gently cleanse dry and damaged hair, it simultaneously nourishes and softens, focusing on restoring softness, shine and elasticity of the hair fiber without weighing it down. The formula contains moisturizing and smoothing ingredients such as Royal Jelly Extract (bee milk extract), Hydrolyzed Wheat Protein, as well as moisturizing agents like PCA and sorbitol, which help retain moisture and improve hair structure. It also contains dimethicone, which creates a light protective layer that provides shine and smoothness, reducing frizz and making hair easier to comb. Meanwhile, the formulation with active ingredients effectively removes impurities and oil without over-drying the hair. The shampoo creates a soft, creamy lather that cleanses the scalp while preserving the natural moisture balance. Suitable for dry, damaged, treated or frizz-prone hair, leaving hair softer, smoother and shinier from the first use.

The product is dermatologically tested and does not contain ingredients that cause scalp irritation.

*550ml

Usage

Massage a moderate amount into wet hair and scalp. Rub the hair well and rinse with lukewarm water.

Tip: Avoid very hot water! Rinsing hair with very hot water can irritate the scalp and damage the hair.

Ingredients

The "magical" ingredients

Royal Jelly Extract (bee milk extract), Hydrolyzed Wheat Protein, PCA, sorbitol, dimethicone

Full ingredient list

Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Sodium Chloride, Sorbitol, Royal Jelly Extract, Hydrolyzed Wheat Protein, PCA (Pyrrolidone Carboxylic Acid), Dimethicone, Polyquaternium-10, PEG-60 Hydrogenated Castor Oil, Sodium Benzoate, Citric Acid, Sodium Citrate, Fragrance (Parfum), Benzyl Alcohol, Linalool, Limonene

Brand

SHISEIDO is a Japanese multinational company, founded in the distant year 1872. It is considered one of the oldest companies in the world in the beauty industry and ranks as the fifth largest globally. SHISEIDO is now regarded as an institution in skin care and as a leader in scientific research in the field of dermatology.